Channel Marketing Manager

2 days ago

Glasgow, Glasgow City, United Kingdom DrinkAbility Full time £40,000 - £70,000 per year

Are you a strategic, hands-on marketer who loves turning big brand visions into meaningful, market-winning campaigns?

This is your chance to take ownership of exciting brands across multiple channels, from HORECA to e-commerce, driving visibility, growth, and impact across the UK.

We're looking for a Channel Marketing Manager to lead the creation and execution of commercially smart, insight-led activation plans. You'll translate global brand platforms into powerful local strategies that connect with customers, boost sales, and build long-term brand equity.

What you'll be doing:

  • Lead and deliver a dynamic annual Activation Calendar that aligns brand, commercial, and customer goals.
  • Localise global brand plans to create market-relevant Playbooks that deliver impact in every channel.
  • Collaborate closely with Sales and Channel Marketing teams to bring campaigns to life that drive distribution, visibility, and engagement.
  • Own and manage the regional BTL budget, ensuring smart, effective use of resources.
  • Analyse performance and use insights to optimise future activity, ensuring agility and continuous improvement.
  • Champion brand consistency across all touchpoints, acting as guardian for tone, quality, and execution excellence.

About you:

  • You're a creative commercial thinker who thrives in a fast-moving environment.
  • You love blending brand strategy with execution and can confidently switch from big-picture planning to on-the-ground delivery.

You'll have:

  • Proven marketing experience, ideally in FMCG or the drinks industry.
  • Strong trade and channel marketing expertise, with a solid grasp of how to win in both on- and off-trade environments.
  • Experience in e-commerce and digital activation (a plus).
  • Excellent communication, presentation, and influencing skills.
  • A proactive, self-driven approach - comfortable working independently and managing multiple priorities.

What's on offer

  • A full-time role within a flexible, hybrid working environment
  • The opportunity to work with iconic, global brands in a collaborative, forward-thinking marketing team.
  • Regular travel across the UK to connect with customers and bring campaigns to life.
  • Real scope for professional growth and development within an ambitious business.

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