GTM Growth Marketing Analyst

4 days ago

Glasgow, Glasgow City, United Kingdom Woozle Research Full time £40,000 - £80,000 per year
About the Role

Woozle Research is looking for a GTM Growth Marketing Analyst to help accelerate our inbound and outbound funnel growth across hedge funds, private equity firms, and management consultancies.

This role is ideal for a data-driven marketer who thrives at the intersection of performance marketing, analytics, and go-to-market strategy. You'll work directly with the Managing Director and Sales Team to design, execute, and optimise multi-channel campaigns that generate qualified leads and pipeline growth.

If you love testing new ideas, analysing what works, and scaling what converts — this role is for you.

What You'll Do

As a GTM Growth Marketing Analyst, you'll:

  • Develop and execute targeted go-to-market campaigns across email, LinkedIn, and content channels to drive inbound and outbound lead generation.
  • Analyse funnel performance and attribution data to identify the most effective channels, audiences, and messaging.
  • Build prospect and audience lists using tools like Apollo, Clay, and LinkedIn Sales Navigator.
  • Collaborate with Sales to align campaigns with ICPs, sectors, and product messaging (surveys, expert calls, and channel checks).
  • Track and optimise campaign performance using CRM and automation tools (Salesmate, HubSpot, or similar).
  • Create dashboards and reports that surface growth metrics, conversion trends, and campaign ROI.
  • Support website landing page optimisation, SEO keyword targeting, and content testing to improve conversion rates.
  • Partner with leadership to experiment with new channels, offers, and creative assets to increase deal flow.
Who You Are

You're an analytical, creative problem-solver who loves turning data into growth:

  • 2–4 years of experience in performance marketing, demand generation, or GTM analytics (preferably B2B).
  • Skilled in tools like HubSpot, Apollo, Clay, Google Analytics, LinkedIn Ads, and Excel/Sheets.
  • Confident in running A/B tests, analysing campaign performance, and communicating insights clearly.
  • Understands the B2B sales funnel and how marketing supports revenue growth.
  • Enjoys building systems, measuring everything, and iterating fast.
  • Bonus points if you've marketed to financial services, consulting, or alternative data audiences.
What You'll Get
  • highly competitive base + performance-based bonus
  • Career growth into GTM Manager or Head of Growth roles
  • Work directly with the MD and Sales Director to shape the firm's GTM engine
  • Exposure to campaigns for top-tier clients like Millennium, Bain Capital, and McKinsey
  • Hybrid working from Glasgow or London
  • Training and learning budget for marketing tools and certifications
  • Regular team events, performance recognition, and off-sites

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