Marketing Analyst

1 week ago

Glasgow, Glasgow City, United Kingdom Woozle Research Full time £40,000 - £80,000 per year

About the Company

Woozle Research is looking for a GTM Growth Marketing Analyst to help accelerate our inbound and outbound funnel growth across hedge funds, private equity firms, and management consultancies. This role is ideal for a data-driven marketer who thrives at the intersection of performance marketing, analytics, and go-to-market strategy. You'll work directly with the Managing Director and Sales Team to design, execute, and optimise multi-channel campaigns that generate qualified leads and pipeline growth. If you love testing new ideas, analysing what works, and scaling what converts — this role is for you.

About the Role

As a GTM Growth Marketing Analyst, you'll:

  • Develop and execute targeted go-to-market campaigns across email, LinkedIn, and content channels to drive inbound and outbound lead generation.
  • Analyse funnel performance and attribution data to identify the most effective channels, audiences, and messaging.
  • Build prospect and audience lists using tools like Apollo, Clay, and LinkedIn Sales Navigator.
  • Collaborate with Sales to align campaigns with ICPs, sectors, and product messaging (surveys, expert calls, and channel checks).
  • Track and optimise campaign performance using CRM and automation tools (Salesmate, HubSpot, or similar).
  • Create dashboards and reports that surface growth metrics, conversion trends, and campaign ROI.
  • Support website landing page optimisation, SEO keyword targeting, and content testing to improve conversion rates.
  • Partner with leadership to experiment with new channels, offers, and creative assets to increase deal flow.

Qualifications

  • 2–4 years of experience in performance marketing, demand generation, or GTM analytics (preferably B2B).

Required Skills

  • Skilled in tools like HubSpot, Apollo, Clay, Google Analytics, LinkedIn Ads, and Excel/Sheets.
  • Confident in running A/B tests, analysing campaign performance, and communicating insights clearly.
  • Understands the B2B sales funnel and how marketing supports revenue growth.
  • Enjoys building systems, measuring everything, and iterating fast.

Preferred Skills

  • Bonus points if you've marketed to financial services, consulting, or alternative data audiences.

Pay range and compensation package

  • Highly competitive base + performance-based bonus
  • Career growth into GTM Manager or Head of Growth roles
  • Work directly with the MD and Sales Director to shape the firm's GTM engine
  • Exposure to campaigns for top-tier clients like Millennium, Bain Capital, and McKinsey
  • Hybrid working from Glasgow or London
  • Training and learning budget for marketing tools and certifications
  • Regular team events, performance recognition, and off-sites

Equal Opportunity Statement

Woozle Research is committed to diversity and inclusivity.

  • GTM Growth Marketing Analyst

    4 days ago

    Glasgow, Glasgow City, United Kingdom Woozle Research Full time £40,000 - £80,000 per year

    About the Role Woozle Research is looking for a GTM Growth Marketing Analyst to help accelerate our inbound and outbound funnel growth across hedge funds, private equity firms, and management consultancies.This role is ideal for a data-driven marketer who thrives at the intersection of performance marketing, analytics, and go-to-market strategy. You'll work...

  • GTM Growth Marketing Analyst

    1 week ago

    Glasgow, Glasgow City, United Kingdom Woozle Research Full time £40,000 - £70,000 per year

    About the Role Woozle Research is looking for a GTM Growth Marketing Analyst to help accelerate our inbound and outbound funnel growth across hedge funds, private equity firms, and management consultancies.This role is ideal for a data-driven marketer who thrives at the intersection of performance marketing, analytics, and go-to-market strategy. You'll work...

  • Marketing Data Analyst

    6 days ago

    Glasgow, Glasgow City, United Kingdom Denholm Associates Full time £35,000 - £60,000 per year

    Want to be part of something special? Have a flair for numbers / data and how it impacts marketing?GDK (German Doner Kebab) is one of the fastest-growing QSR brands in the world - they're about to open their 150th restaurant in the UK and are really just getting started We're keen to talk to individuals for their new 'Marketing Data Analyst' position in the...

  • Lead App Marketing Analyst

    6 days ago

    Glasgow, Glasgow City, United Kingdom Skyscanner Full time £45,000 - £80,000 per year

    About SkyscannerEveryone loves travelling, but planning is not without its challenges . That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily .Joining...

  • Strategy Analyst

    7 days ago

    Glasgow, Glasgow City, United Kingdom Michael Page Full time £40,000 - £55,000 per year

    This is an exciting opportunity for a Strategy Analyst to contribute to the success of a temporary contract within the Energy & Natural Resources industry.Client DetailsThe employer is a medium-sized organisation within the Energy & Natural Resources industry. They are dedicated to innovation and excellence, working on impactful projects that contribute to...

  • Data Analyst

    7 days ago

    Glasgow, Glasgow City, United Kingdom Arsenault Full time £30,000 - £60,000 per year

    Arsenault is the worlds leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies. Nobody knows people better than Arsenault. We provide insight and inspiration to help our clients, our people and...

  • Business Analyst

    5 days ago

    Glasgow, Glasgow City, United Kingdom iXceed Solutions Full time £60,000 - £120,000 per year

    Role Title: Business Analyst – Payments & Finance ChangeRequest ID: Location:Glasgow, UKWork Mode:Hybrid (2 days onsite per week)Contract Duration:6-12 monthsExperience Required:Minimum 15+ yearsRole Overview:We are seeking an experiencedBusiness Analystwith deep expertise inFinance, Product Control, and Payment's systemsto join theMarkets Finance Tech...

  • Business Analyst

    1 week ago

    Glasgow, Glasgow City, United Kingdom Axiom Software Solutions Limited Full time £30,000 - £60,000 per year

    Job Description:We are looking for a detail-oriented and analytical Data Analyst to support our team in analyzing web traffic data and creating meaningful, user-friendly reports. The ideal candidate will have experience working with multiple data sources, using Power BI for visualization, and delivering actionable insights based on real-world use cases.Key...

  • Senior Research Analyst

    4 days ago

    Glasgow, Glasgow City, United Kingdom Pinsent Masons Full time £40,000 - £80,000 per year

    Job DescriptionSenior Sector AnalystRole OverviewHere at Pinsent Masons we bring together the best people to get the job done. We're naturally curious, constantly learning, listening, and growing. We'll truly value your ideas. You'll be joining an award-winning, hardworking and commercially minded team, where you'll have the opportunity to work with leading...

  • Assistant Manager, Corporate Research Analyst

    7 days ago

    Glasgow, Glasgow City, United Kingdom Interpath Advisory Full time £55,000 - £75,000 per year

    Interpath is an international and fast-growing advisory business with deep expertise in a broad range of specialisms spanning Deals, Advisory and Restructuring capabilities.Deliver tangible results for global businesses, their investors, and stakeholders when complex problems arise, and critical decisions need to be made. Interpath is agile, independent, and...