Marketing Manager

About the job

We're looking for an experienced
Marketing Manager
who will bring leadership and energy to lead and deliver across multiple marketing channels and programs. This role will be central to enhancing our
acquisition performance
and driving
new logo wins
through effective campaigns, events, and automation. The successful candidate will be a hands-on leader capable of managing strategic initiatives while delivering measurable ROI.

What you will be doing

Campaign and Lead Generation

• Develop, launch, and manage multi-channel marketing campaigns aimed at generating sales-qualified leads (SQLs).
• Partner with the Head of Growth to continuously evolve and refine our ICP and target account lists.
• Collaborate with the Product Marketing Lead to create compelling value propositions, campaigns, and industry-specific positioning.
• Execute ABX (Account-Based Experience) campaigns for target industries and accounts.
• Identifying content and collateral requirements to serve our audiences. Refining our value prop messaging to our target markets and verticals.
• Setup and optimise existing and new marketing funnels, to enhance conversions, track performance and report on growth.

Events and Activations

• Lead the planning, execution, and measurement of the events programme — including trade shows, webinars, and exclusive activations with the support of our Marketing Accounts Executive.
• Demonstrate clear ROI and pipeline impact from event participation and sponsorships.

Partner & Channel Marketing

• Own the marketing relationship with our external partners to grow our indirect revenue share.
• Identify opportunities to partner and jointly execute on co-branded and partner activations.
• Support the onboarding of new indirect and direct channel partners.
• Support our Account Marketing Executive on the identification and application of key industry awards.

Marketing Automation and Lifecycle

• Build and evolve a marketing automation engine that ensures consistent communication across our prospect and customer communications.
• Design and manage customer marketing initiatives that drive upsell, retention, and increased value-added service attachment rates.
• Engage directly with customers to capture case studies, testimonials, and insights.
• Partner with customer success and product teams to surface opportunities for growth and improvement.

Digital Marketing and SEO

• Lead internal and agency-driven initiatives to optimize SEO and AEO performance.
• Manage the creation and refresh of on-site and off-site content to improve organic reach.
• Report regularly on traffic growth, keyword performance, and opportunity areas.

What we're looking for

• Minimum 5+ years in a B2B marketing role, ideally within technology or SaaS. Telecommunications or IT experience highly advantageous.
• Proven experience leading integrated marketing campaigns that deliver measurable acquisition and revenue outcomes.
• A self-starter – comfortable working independently, leading through delivery with a strong eye for what good looks like.
• Strong background in event management, marketing automation, and ABM/ABX strategies.
• Strong internal and external stakeholder management – you can comfortably work and engage across all levels to succeed.
• Commercially focused, knows how to achieve tangible business results through marketing initiatives.

Why Pelion?

Pelion: IoT Connectivity Made Effortless.

Pelion provides the World's best connectivity for the World's biggest names, and the most innovative and inspiring IoT devices. We can only do this by working with the most innovative and inspiring people.

Join Pelion and become part of a deeply connected and collaborative community, where mutual support and collective growth drive us all forward. Embrace change with us as we lead the evolution of IoT, fostering clarity, trust, and accountability in our mission to create a well-connected world for everyone.

So, if you're ready to thrive in an incredible team and lead in one of the fastest growing technology sectors, then we want you on our team

Pelion is an IoT connectivity MVNO that provides simple, secure connectivity for IoT devices. With a track record spanning back over 20 years, Pelion has been at the forefront of shaping IoT connectivity as an innovator delivering marketing leading solutions focused on our customer's success.

Benefits:

• Salary £40,000-45,000 per annum

• Flexible, hybrid (3 Days in our Glasgow Office)

• 25 days holiday, plus 5 days Take 5 and 8 bank holidays a year

• 7% employer pension contribution

• Access to comprehensive health and dental plans

• Health assessment

• Worldwide travel insurance

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant.