Highstreet Channel Manager

6 days ago

Trafford Park, Trafford, United Kingdom Signature Career Management Full time £30,000 - £60,000 per year

Highstreet Channel Manager – Health & Wellness Division

Are you a commercially driven Highstreet specialist who thrives on turning opportunity into growth? Do you want to take ownership of leading health & wellness brands within a pacy, entrepreneurial FMCG businesses?

This is not your typical Highstreet role. It's an opportunity to shape strategy, build relationships with the UK's biggest Highstreet Stores, and make a visible impact in a fast-paced, agile environment where decisions are made quickly, and success is celebrated loudly.

  • Location: Manchester / Subject to the person and experience
  • Reports to: Divisional Lead (Health & Wellness)
  • Accounts: Boots, Superdrug and Holland and Barrett

You'll be responsible for managing and growing our Highstreet customer base, including Boots, Superdrug and Holland and Barrett. This is a hands-on role that combines strategic account management with a deep understanding of category, shopper behaviour, and brand performance.

Working alongside the Divisional Lead and cross-functional teams, you'll build strong relationships with buyers, develop tailored commercial plans, and drive distribution growth, promotional execution, and profitability across all Highstreet accounts.

Key Responsibilities

  • Manage all Highstreet retail accounts (Boots, Superdrug, Holland and Barrett)
  • Deliver annual sales, profit, and distribution growth targets
  • Develop and execute customer-specific joint business plans
  • Identify distribution gaps and drive new listings across brands and formats
  • Manage all promotional activity, ensuring strong ROI and compliance
  • Work closely with marketing to align trade and consumer activation plans
  • Analyse EPOS data to identify opportunities and category insights
  • Build and maintain strong relationships with retail buyers and supply chain contacts
  • Present NPD and innovation plans to customers
  • Collaborate with internal teams to ensure accurate forecasting, pricing, and stock management

About You

  • Proven experience managing Highstreet retail accounts (FMCG experience essential)
  • Strong commercial and negotiation skills
  • Analytical thinker with excellent attention to detail
  • Confident communicator with the ability to influence cross-functionally
  • Results-focused with a passion for building brands and growing distribution
  • Highly organised and proactive — comfortable managing multiple priorities
  • Experience in health, wellness, or functional nutrition categories preferred

This is an environment built on pace, autonomy, and ambition. There's no corporate red tape, no endless sign-offs, just an entrepreneurial team who believe in getting things done. You'll be surrounded by people who care deeply about what they do and who back their brands to win.

If you want to join a business where you can shape your own development, lead with impact, and see the direct results of your work on-shelf, this is the role for you.

"To apply directly, please send a copy of your CV to or alternatively, click 'Apply'.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive, this isn't always possible. If you are not contacted within 3 working days, unfortunately, you haven't been shortlisted for this role.

Please note Signature Career Management is acting as an employment agency."

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