Ecommerce Manager

2 weeks ago

Trafford Park, Trafford, United Kingdom The Fragrance Shop Full time £40,000 - £60,000 per year

ABOUT FRAEGRA:

Fraegra is a new premium fragrance boutique by the Fragrance Shop. It will retail the finest and rarest fragrances in the world, offering a unique customer experience.

The brand will launch in late 2025 in key retail locations in Manchester and London and on its own bespoke Shopify site.

The role:

This role is an exciting opportunity for a customer-focused eCommerce professional to join a new brand launch from its inception and have a pivotal role in the launch and growth of a unique new concept in the Fragrance Market.

What you'll be doing:

eCommerce Management:


• Manage all aspects of the eCommerce channel, including product listings, merchandising, pricing, promotions, and stock management.


• Own and optimise the online customer journey from discovery through to conversion and retention.


• Monitor and report on performance metrics (traffic, conversion, AOV, ROAS, etc.) to meet commercial targets.


• Work with the UX and Design team to Implement best practices for UX/UI and continuously improve the website's functionality and user experience.


• Ensure promotional content and product launches go live accurately and on time across all platforms.


• Manage trading performance with regular reporting and actionable insights across conversion funnel, bounce rate, and basket abandonment.

Marketing Activation Planning:


• Develop and coordinate marketing activations across CRM, PPC, Paid & Organic Social, and Influencer channels.


• Work closely with internal teams and external agencies to plan and execute campaigns that drive traffic and sales while building brand equity.


• Ensure all activations are aligned with brand positioning, seasonal priorities, and business objectives.


• Manage budgets, timelines, and reporting for all marketing activations.

Brand Strategy & Testing:


• Design and implement a test-and-learn framework to trial different brand messaging and creative executions across channels.


• Analyse results to inform broader brand strategy and continuously refine how we communicate with our audiences.


• Partner with the creative team to ensure consistent and compelling brand storytelling across all digital touch points.


• Contribute insights on market trends, competitor activity, and customer behaviour to strengthen the brand's market positioning.


• Key Digital point of contact for brand relationships, providing insight and guidance on how to execute brand campaigns and drive online brand performance.

What you'll bring:


• Proven Track Record of driving eCommerce performance (ideally within luxury or premium fashion or beauty brands).


• Shopify experience is essential.


• Skilled in data analytics, reporting tools (Google Analytics), and merchandising logic.


• Strong knowledge of web, CRM, UX and CRO Platforms.


• Customer-focused with a continuous improvement mindset.

Why you'll love working here:


• Enjoy work-life balance with our flexible working scheme - including working from home allowance, duvet days and the choice to flex your working hours.


• Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking.


• No need to travel to the gym – we have one here for you Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time.


• Generous staff discounts on a wide range of fabulous fragrances.


• Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space.

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