Ecommerce Executive

4 days ago

Trafford Park, Trafford, United Kingdom Lavish Alice Full time £30,000 - £50,000 per year

About Lavish Alice

Lavish Alice is a refined ready-to-wear label where statement dressing takes centre stage. Big occasions are at the heart of everything we do; bridal showers, wedding guest dressing, Ladies Day, we're here for those unforgettable moments. From initial sketch to final stitch, our pieces are crafted with couture inspired techniques, expert tailoring, and luxurious, artisanal fabrics. Designed to last a lifetime, our garments are heirloom-worthy investments in quiet luxury.

The Role

Collaboration & Cross-Functional Partnership

  • Collaborate with cross-functional teams to uncover new growth opportunities and enhance our digital experience, with a strong focus on optimising the customer journey
  • Collaborate with marketing and graphics teams to manage key trading activities, ensuring all critical trading moments are strategically planned and flawlessly executed with a consistent campaign approach across all channels, including site & app
  • Proactively raise and address RRR requests, maintaining clear visibility and effective communication
  • Work closely with the Merchandising team to proactively drive forward planning for stock management and product launches
  • Working with the IT team to ensure appropriate user interface and experience optimisations are made
  • Support with new site setups

Site & Trading Execution

  • Updating website and app banners, building landing pages and responsible for updating images / tags / prices and statues in the PIM
  • Keeping up to date with product descriptions and translations, ensuring all products are translated and made active on delivery of goods
  • Full site checks daily / weekly to ensure all collections are appropriately VM'd and products are visible
  • Drive business objectives by delivering impactful site presentation, curated content, and seamless execution of trading and marketing strategies
  • Manage adhoc and admin tasks such as updating collections / tags & metafields using Shopify apps - BPE & Matrixify
  • Review top selling products and categories along with stock availability to ensure they are visible on the site through effective VM
  • Analyse any uplifts or declines from changes, including price and image changes
  • Support the junior team with pulling line lists for new collections and any product refreshes on site
  • Ensure all in stock products are active on a daily basis

Analysis & Optimisation

  • Use analytical tools / BTA / GA to identify and implement on-site improvements, with a focus on monitoring and reporting performance on a weekly basis, particularly on mobile to drive improvements in CVR and the overall customer journey
  • Utilise BTA and GA to analyse KPI's such as revenue (MoM / YoY), AOV, CVR, traffic, BR, gross profit, gross margin %, driving site improvements to maximise all KPI's
  • Analyse competitors and influencers to identify opportunities for enhancing site functionality and expanding product features
  • Assess the broader impact of front and back-end changes, providing the team and wider business with feedback, pressure points, and opportunities for improvement

What's
on offer?

  • 25 days of annual leave (plus bank holidays)
  • Flexible working hours around core hours of 10-4
  • 40% staff discount across Club L London and Lavish Alice products
  • Healthcare Cashplan
  • Free onsite gym
  • Free snacks, drinks & treats
  • Social events

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