Performance Marketing and CRM Manager

We are looking for an experienced Performance Marketing and CRM Manager, across both of our businesses; endource and Relove.

About endource:

endource is a curated fashion platform which allows shoppers to browse and purchase from a coveted edit of designer and contemporary pieces. Featuring womenswear, menswear, and kids, endource cuts through the overwhelming noise of new products to find the best - most relevant - pieces. Always highlighting greener, more thoughtfully-made options, the selection includes brands like Acne, Cos, Ganni, and Salomon.

About Relove:

Relove is a new take on pre-loved, for people who know and love good clothes. Featuring cult items you missed the first time, Relove presents a curated collection of fashion's favourite styles from a network of invitation-only sellers. 

Both endource and Relove are committed to leveraging technology to create engaging and impactful experiences for our users. We are a dynamic and fast-growing company seeking a talented individual to drive our performance marketing and CRM strategies.

Core objective:

Growth focused, developing and executing the customer acquisition and retention strategies for endource and Relove, becoming the business' expert on 'customer' and their journey through the funnel.

Key Responsibilities:

• Develop, implement, and manage email and performance marketing strategies across various channels, including, but not limited to, Google Shopping, Meta Ads, Pinterest, and other relevant platforms.
• Propose the e-commerce customer acquisition strategy and relevant targets.
• Working closely with the Content Team, plan, execute, and optimize organic and paid campaigns to achieve target KPIs such as ROAS, CPA, and conversion rates.
• Be the owner of the endource and Relove customer experiences, analysing and segmenting the database to improve customer engagement to build brand equity and drive clicks and sales.
• Map out customer journeys and identify key touchpoints for communication and engagement.
• Implement and manage email marketing automation workflows to deliver timely and relevant messages.
• Continuously test and optimize CRM initiatives to improve open rates, click-through rates, and conversion rates.
• Work with the CTO and our external agency to monitor and build on the success of SEO.
• Work with the Content Team to ensure brand assets and marketing messages are on-brand and in line with seasonal campaigns and marketing objectives.
• Manage media spend across channels.
• Communicate weekly/monthly/seasonal performance of digital marketing, including paid social activity, email and overall customer acquisition and retention.
• Work closely with the senior leadership team to ensure marketing initiatives are aligned with overall business goals.
• Effectively communicate performance marketing and CRM strategies and results to key stakeholders.

Reports to: 

COO and CEO (has key relationship with the fractional CMO)

You'll have: 

• Proven experience in digital marketing, ideally within the fashion industry, specifically:
• Managing significant marketing budgets and achieving strong ROI;
• Implementing and optimising digital marketing campaigns focused on DR performance;
• Developing and implementing email strategies.
• Expertise across all social and paid platforms, including Meta Ads Manager, Pinterest, TikTok and Google.
• Deep understanding of digital marketing channels, including Search (PPC and Shopping) and social media marketing.
• Strong understanding of email marketing best practices, segmentation, and automation tools.
• Proficiency in analytics tools, including GA4.
• Excellent analytical skills with the ability to inform marketing decisions.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Creative and innovative thinking with a passion for digital marketing.
• Excellent communication and interpersonal skills.
• A passion for fashion, sustainability, and innovative technology.

Benefits of working with us:

• The opportunity to play a pivotal role in shaping the marketing strategy of two small, but fast-growing, businesses.
• Founded by an innovative team with multiple successful businesses under our belt, we value creativity and thoughtfulness, and welcome ideas and suggestions about how to develop responsibly as a business.
• We will develop the role as you progress, with plenty of scope to grow.
• Flexible working: hybrid working between home and our London office

Please send a CV and cover letter to