Current jobs related to CRM Manager - London, Greater London - King
-
CRM Manager
6 days ago
London, Greater London, United Kingdom Stott and May Full timeJob DescriptionJob Tittle:CRM ManagerLocation:LondonType of Role:Permanent, Full-timeWorking Pattern:Hybrid – 4 days in the office, 1 day working from homeDo you love turning customer data into engaging, revenue-driving campaigns? Our retail client is looking for aCRM Managerto own their CRM, retention, and customer communications strategy—and make a...
-
CRM Manager
5 hours ago
London, Greater London, United Kingdom Honor Search Ltd Full time £720,000 - £1,440,000 per yearCRM Manager – Fashion Hybrid LondonFirst CRM Mangerup to £60k+London / Hybrid (3 days)A fast-growing menswear brandis scaling its marketing team and looking for aCRM Managerto lead customer retention and loyalty. Known for bold fabrications and standout design, this brand is expanding across ecommerce, retail, and wholesale — and this role will be...
-
CRM Manager
1 week ago
London, Greater London, United Kingdom Honor Search Ltd Full time £40,000 - £80,000 per yearCRM Manager – Fashion Hybrid LondonA fast-growing menswear brandis scaling its marketing team and looking for aCRM Managerto lead customer retention and loyalty. Known for bold fabrications and standout design, this brand is expanding across ecommerce, retail, and wholesale — and this role will be central to driving repeat purchase and deeper...
-
CRM Manager
4 days ago
London, Greater London, United Kingdom Pivotal London Full time £60,000 - £75,000 per yearCRM Manager – Fast-Growth Consumer App (Food-Tech)Salary:£60,000 – £75,000Location:East London (Hybrid: 3 days per week in the office)The CompanyThis is one of the UK's most exciting consumer food-tech businesses - originally known for its cult content and community, and now transforming into an intelligent, personalised meal-planning platform used by...
-
CRM Manager
2 weeks ago
London, Greater London, United Kingdom Currys Full time £45,000 - £70,000 per yearCRM Manager (Trade & Supplier Funding)Currys London Campus at WaterlooPermanentFull TimeGrade 4At Currys we're united by one passion: to help everyone enjoy amazing technology. As the UK's best-known retailer of tech, we're proud of the service our customers receive – and it's all down to our team of 25,000 caring and committed colleagues. Working as one...
-
CRM Manager
2 weeks ago
London, Greater London, United Kingdom Currys plc Full time £40,000 - £80,000 per yearJob description:CRM Manager (Trade & Supplier Funding)Currys London Campus at WaterlooPermanentFull TimeGrade 4At Currys we're united by one passion: to help everyone enjoy amazing technology. As the UK's best-known retailer of tech, we're proud of the service our customers receive – and it's all down to our team of 25,000 caring and committed colleagues....
-
CRM Manager
6 days ago
London, Greater London, United Kingdom Superduper Full time £45,000 - £60,000 per yearAbout UsWe are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.Ourmissionis to create the most effortless and...
-
CRM Manager
4 days ago
London, Greater London, United Kingdom Office Shoes Full timeJob Description,Role Profile:Responsible for creating and developing the brand's CRM, online retention, and customer communications strategy, including developing and delivering the email and mobile marketing plan, reporting on KPIs and building long term profitable relationships with our customers. Working alongside the Insight Analyst you will be...
-
CRM Manager
2 weeks ago
London, Greater London, United Kingdom Quilter Full time £104,000 - £156,000 per yearAbout the BusinessQuilter plc is a leading wealth management business, helping to enable brighter financial futures for every generation. Quilter oversees £126.3 billion in customer investments (as of August It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions, and discretionary fund...
-
CRM Manager
2 weeks ago
London, Greater London, United Kingdom Frive Full time £40,000 - £60,000 per yearCRM ManagerReporting to: Head of GrowthHybrid - Canary Wharf, 2-3 daysAbout us;Frive stands for Food to Thrive - we help busy people thrive not only because our meals are healthy, balanced and made with 100% whole foods/ natural ingredients, but also because they're ready to heat and eat in minutes - saving you an hour a day, or up to 7 hours a week, for...
CRM Manager
2 weeks ago
Craft:
Marketing
Job Description:
R025654 – CRM Manager, Lifecycle Planning & Operations
Job Description
This role sits at the heart of our CRM operations — leading lifecycle strategy and execution to deliver impactful, player-first communications across our games. As CRM Manager, you'll play a key role in shaping how we engage players throughout their journey — from onboarding and engagement to reactivation — ensuring every message is relevant, timely, and enhances the player experience.
You'll lead and mentor members of the CRM team, manage the collaboration with our CRM agency, and work cross-functionally with the marketing studio, operators, and analytics teams to ensure smooth, data-driven campaign execution.
Key Responsibilities
- Lead and oversee automated CRM journeys (onboarding, engagement, reactivation) to ensure lifecycle communications are optimised for impact and efficiency.
- Manage and develop CRM team members, providing direction, coaching, and support to help them grow and deliver best-in-class work.
- Own the operational CRM roadmap, ensuring the right tools, processes, and workflows are in place for effective planning and delivery.
- Define communication frequency and prioritisation rules, ensuring players receive the right message at the right time without disruption.
- Partner with the CRM agency – set briefs, review outputs, and manage workload and performance standards.
- Collaborate cross-functionally with marketing, analytics, and studio teams to ensure alignment between lifecycle communications and in-game experiences.
- Analyse campaign performance and player insights, identifying opportunities to improve engagement, retention, and conversion.
- Champion continuous improvement of CRM tools, processes, and documentation to increase operational efficiency.
What Success Looks Like
- CRM lifecycle programs run seamlessly, with well-structured, automated journeys that drive player engagement.
- The CRM team feels supported, empowered, and aligned on goals and priorities.
- Players receive clear, relevant, and timely messages — with reduced overlap and improved personalisation.
- Strong collaboration and communication across teams and with the CRM agency.
- Clear performance reporting that helps the wider business understand CRM impact.
- Continuous improvements made to CRM tools, workflows, and documentation.
About You
- 6+ years' experience in CRM, with at least 1–2 years in a lead or managerial role.
- Strong understanding of lifecycle CRM strategy, ideally in gaming, mobile apps, or digital consumer environments.
- Hands-on experience with Braze (or similar marketing automation tools).
- Analytical mindset; comfortable using data tools such as Looker to inform decision-making.
- Excellent communicator and collaborator with experience managing agencies or cross-functional teams.
- Passionate about creating engaging, player-first experiences and optimising lifecycle comms through testing and insights.
About King
With a mission of
Making the World Playful
, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as
Farm Heroes Sag
a. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.
