CRM Manager

6 days ago

London, Greater London, United Kingdom Superduper Full time £45,000 - £60,000 per year

About Us
We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.

Our
mission
is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.

Our
vision
is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.

Whether it's through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.

Purpose of the Role
We are looking for a proactive and detail-oriented CRM Manager to support and enhance our retention and engagement initiatives across our crypto Sports Betting and Casino brands.

This role is ideal for a CRM Executive with a minimum of 2 years of hands-on CRM experience in iGaming - specifically in both Casino and Sports verticals - who is ready to take on more responsibility, gain more ownership over campaigns and lifecycle journeys, and grow professionally within a fast-paced environment.

You will work closely with the CMO to deliver multi-channel strategies that increase player activity, retention, and long-term value across Sports and Casino audiences.

Role And Responsibilities
CRM Campaign Delivery & Execution

  • Plan and execute multi-channel CRM campaigns (email, SMS, push notifications, inbox messages, on-site content, promo pages).
  • Manage daily and weekly onboarding, retargeting, retention, reactivation, up-sell and cross-sell communications for both Sports Betting and Casino.
  • Deliver vertical-specific campaigns such as sports pre-match/in-play promos, event-driven offers, casino reloads, free spins, and personalised game/sports recommendations.
  • Coordinate with internal teams (VIP, Product, CS, Compliance) to ensure accurate and timely campaign delivery.
  • Handle bonus setup, promotion configuration, and end-to-end QA across Sports and Casino for all player types - from entry to VIP.

Segmentation & Personalization

  • Build and maintain player segments for Sports, Casino, hybrid and multi-product users based on lifecycle stage, behaviour, and preferences.
  • Apply personalised content logic and dynamic fields for both verticals (e.g., favourite sports, preferred markets, favourite game providers, bet frequency, volatility preferences).
  • Collaborate with the CMO to refine and evolve segmentation strategies across both product lines.

Automation & Lifecycle Journeys

  • Manage and optimise automated journeys for Sports and Casino users, including onboarding flows, churn prevention, early-lifecycle nudges, reactivation journeys, and VIP triggers.
  • Work with BI and Product to identify vertical-specific trends and opportunities to enhance user flows.
  • Ensure all flows are properly tested, monitored, and continuously improved.

Performance Analysis & Reporting

  • Monitor and analyse CRM KPIs across Sports and Casino (OR, CTR, CVR, retention, ARPU, activity rate, revenue impact).
  • Provide actionable insights to optimise vertical-specific campaigns and lifecycle journeys.
  • Run A/B tests across both product lines for content, subject lines, creatives, and offer mechanics.

Compliance & Best Practices

  • Ensure all communications comply with iGaming regulations, responsible gaming requirements, and crypto-related guidelines.
  • Maintain a high standard of QA, accuracy, and consistency across all CRM channels.

Work Experience And Skills

  • Native English speaker with strong writing and communication skills
  • Minimum 3 years of hands-on CRM experience in the iGaming industry (mandatory).
  • Proven CRM experience in both verticals: Sports Betting and Casino (mandatory).
  • Experience with popular CRM platforms
  • Deep understanding of the player lifecycle, segmentation, and retention mechanics across both Sports and Casino.
  • Analytical mindset with the ability to interpret data from different product verticals.
  • Ability to manage multiple campaigns in a fast-paced, multi-brand, multi-vertical environment.
  • Highly organised, detail-oriented, and proactive.
  • Motivated to take more responsibility and grow within CRM and lifecycle marketing.

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