CRM Marketing Manager

Ref Number

B

Professional Expertise

External Engagement, Communications, Marketing and Events

Department

Vice-President (External Engagement) (B23)

Location

London

Working Pattern

Full time

Salary

£43,981-£52,586

Contract Type

Fixed-term

Working Type

Hybrid

Available for Secondment

Yes

Closing Date

31-Dec-2025

UCL is a radically different university. Founded in 1826 in the heart of London, we were the first university in England to welcome students of any religion and the first to welcome women to university education. Today UCL has over 50,000 students and 16,000 staff and is one of the world's top 10 universities.

The department of the Vice-President External Engagement (VPEE) coordinates UCL's engagement with a range of audiences, raising the university's profile and influence, and managing its reputation. It promotes the public value of UCL's research and partnerships to the future of Britain and globally. It is a service-driven function made up of communications and marketing professionals who deliver sector-leading media relations, public affairs, institutional communications, brand and integrated marketing, student recruitment, and events.

The CRM Marketing Manager will play a critical part in the development and implementation of customer journey communication plans through the Microsoft Dynamics platform to ensure a seamless and enhanced customer experience and engagement. You will use a combination of marketing ability and customer relationship management skills, together with the ability to interpret insight and data and provide effective recommendations for improvements.

As CRM Marketing Manager you will work confidently across multiple areas of our large CRM resources, collaborating closely with various departments across the university to ensure you and your team provides best practice and support for the entire student lifecycle.

Responsibilities will include the following:

• Write content and copy that clearly articulates our brand and addresses the needs of audiences at key stages of the applicant journey
• Monitor and report on the effectiveness of the CRM platform, recommending on technical development opportunities to enhance the customer experience
• Carry out segmentation of the database and implementation of marketing strategies.

As part of this role you will be an active member of VPEE, working at 4 out of the twenty-eight onsite graduation ceremonies each year, and two out of three prospective student onsite Open Days as a minimum.

Please note, we have 2 fixed-term contract posts available working on a hybrid basis up to 2-days onsite at our London Kings Cross office. Please stipulate on your application whether you are interested in post 1 and/or post 2.

• Post 1 is a full-time fixed term post and is available to start immediately until 31 July 2030.
• Post 2 is a full-time fixed term post and is available to start immediately until 31 July 2026.

Job Ref: B

Closing Date: – 23:59 (UK time)

As a marketing professional, you have experience working on B2B/C customer relationship management programmes, demonstrating the ability to plan towards campaigns, test programmes and implement full CRM activities ideally using Microsoft Dynamics 365 and/or GeckoEngage. Additionally, you've previously worked as part of an Agile team for the implementation of a new CRM system and/or marketing strategy.

You will also be able to demonstrate the following:

• Experience managing CRM campaigns targeted to segmented audiences
• Experience working with internal and external stakeholders
• Experience of service monitoring, evaluation and development through market research, benchmarking, or other techniques.

As well as the exciting opportunities this role presents, we also offer some great benefits some of which are below:

• 41 Days holiday (27 days annual leave 8 bank holiday and 6 closure days)
• Additional 5 days' annual leave purchase scheme
• Defined benefit career average revalued earnings pension scheme (CARE)
• Cycle to work scheme and season ticket loan
• Immigration loan
• Relocation scheme for certain posts
• On-Site nursery
• On-site gym
• Enhanced maternity, paternity and adoption pay
• Employee assistance programme: Staff Support Service
• Discounted medical insurance

Visit to find out more.

As London's Global University, we know diversity fosters creativity and innovation, and we want our community to represent the diversity of the world's talent. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong.

We therefore particularly encourage applications from candidates who are likely to be underrepresented in UCL's workforce.

These include people from Black, Asian and ethnic minority backgrounds; disabled people; and for our Grade 9 and 10 roles, women.