Marketing Executive
4 days ago
At Splendid we aim for inclusion at every level of our business. We are keen to meet candidates from all backgrounds so please get in touch If we can help you by making any adjustments to our application process, please let us know.
Splendid Communications, an exciting and passionate PR Communications agency, is looking for a talented Senior Account Director to join the team.
In a world of fast scrolls and short attention spans, shouting louder isn't a strategy. Real impact comes from knowing how to show up in the moments and conversations that matter to people.
At Splendid, we build earned-first ideas that connect with real people, in the places they spend time. We help brands shape stories that people share, that change perceptions, spark actions and drive results.
With a client list that spans high profile travel, tech, food, drink and consumer brands, the successful individual will have the opportunity to help grow the client list even further. We are looking for an experienced Marketing Exec to work alongside a Director to develop our new business collateral and oversee the roll out of the marketing plan.
We Care About
Equity, diversity and inclusion sit at the core of our agency and our output. We believe broader perspectives build better ideas and actively seek out those voices in our team and through our collaborators.
We proudly partner with People Like Us, an award-winning not-for-profit supporting underrepresented talent in the industry.
We also put action behind our environmental values. As a partner of the World Land Trust, we help protect biodiversity and balance our carbon emissions through the protection of forests, working together with them on a range of sustainable practices with the goal of being carbon balanced. All these areas are covered by individual development objectives and business investment, so our people grow with the business.
The Role
We consider this role to be split into 4 priority areas which are critical to the agency attracting and pursuing new business opportunities:
Managing the delivery of the Agency's inbound marketing strategy
• Working alongside a Director and Social Media Team, you will provide input into the agencies inbound marketing strategy specifically supporting the New Business function. This includes our social media strategy, content, digital and awards.
• You will be responsible for the delivery of the inbound strategy, ensuring you get input from our creative and content teams to develop the materials and assets needed to drive inbound leads. You will utilise the agency's studio team to execute our marketing strategy under your direction.
Ownership and collation of agency case studies, and other agency marketing materials
• You will manage all agency case studies, this includes managing the library of existing materials, working with the campaign teams to identify new case studies
• Working alongside a Director, you'll own the development of, and ongoing updates to, agency templates such as credentials
• You will work closely with the Creative Director to ensure we enter key awards, and work alongside campaign teams in the production of award entries
Collation and regular updating of core RFI information
•You will work alongside all relevant agency teams to develop a core template for key information often needed in RFI's..
• You will be responsible for compiling this information into our live RFI responses
Outreach to potential clients
- You will identify new opportunities, researching brands and trends in their industry
- You will develop and maintain relationships with contacts by email, LinkedIn and phone
- You will create strategies, developing, reviewing and implementing new business strategies to deliver on targets
Additional Responsibilities:
• Provide further administrative support to the Senior Leadership Team.
• Ensure the Splendid Collective brand is properly represented to all Clients and suppliers.
• Manage the new business database on HubSpot – regularly updating it with new contacts and creating tasks for contact owners to perform.
• Regularly review the content on the website, ensuring key content / updates are uploaded in a timely manner and aligned to our content strategy.
• Create and maintain a list of live prospects and their status in a board report style for inclusion at monthly management meetings.
• Being commercially aware of budgets and costings where relevant.
• Driving internal engagement and promoting an inclusive and friendly culture.
• Keeping abreast of industry trends and technologies and provide recommendations internally on what the agency should be looking at to ensure we remain at the forefront of a rapidly changing marketplace.
Experience / Skills Required:
• Imaginative and ideas-driven.
• 2+ years experience (agency experience is key) having previously used HubSpot.
• Driven and not afraid to challenge colleagues.
• Exceptional attention to detail and hardworking ethic.
• Meticulously organised.
• Strong understanding of the marketing disciplines.
• Ability to work independently, managing your own workload, deadlines and priorities.
• Team player who can operate effectively under pressure and working to tight deadlines.
• Proven project management skills.
• Marketing degree or similar qualification to degree level or equivalent.
- 25 days annual leave plus Bank holidays (increases by 1 day each year to a maximum of 30)
- Discretionary yearly bonus scheme
- Company pension: Splendid will contribute 3% of your salary as long as you contribute at least 5%.
We also have a range of perks which include -
- Early finish on Friday (4:30pm)
- Office closedown between Christmas and New Year - this is an additional 3 days off
- Birthday day off
- Christmas party and summer awayday/party
- Pre-Pay Day lunch provided by Splendid
- WeCare – access to an online GP 24/7, mental health support service and get fit programme
- Company iPhone
- Claim expenses of up to £100 per year to help you achieve your personal balance objective
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