Marketing Executive

5 days ago

London, Greater London, United Kingdom Enorth Staffing Limited Full time £40,000 - £80,000 per year
The job

We're looking to build a high-performing, global Marketing function which will drive our commercial growth at the Company.

That's why we're looking for a Marketing Executive - reporting into the Head of Demand Generation - who will plan, execute, and report on a program of marketing activities required to support ambitious growth targets across EMEA & US.

In this role, you'll get to:
  • Collaborate with the global Marketing, Sales Ops, and Product Marketing teams to oversee and execute multi-channel campaigns. These activities will be designed to drive marketing qualified leads and pipeline, focussing on the performance and optimisation of the entire campaign experience.
  • Develop a deep, data-driven understanding of our HR and Learning & Development buyers and use those insights to advise on segmentation, buyer personas and ideal customer profiles for our global campaigns.
  • Work with the Head of Demand Generation, Head of Content & Comms and Senior Product Marketing Manager to determine which assets should be planned and executed to bring the global Marketing campaign to life. Examples include white paper, video sizzles, blogs, data sheets and more.
  • Work with the Head of Demand Generation, Head of Content & Comms and Senior Product Marketing Manager to determine which channels should be planned and executed to generate awareness, interest, and conversions from the campaign. Examples include webinars, events, search, paid ads, display, and email.
  • Build campaigns in our marketing automation system (Pardot) involving elements of copywriting, data management, email building.
  • Continually test and optimise marketing channels and communications, working to improve KPIs, such as email open rate, number of registrations and attendance rate at events.
  • Maintain regular measurement of campaign ROI as well as collecting & presenting feedback for ongoing campaign learning and improvement to senior management.
About you
The must-haves:
  • At least 2 years in Marketing with direct campaign experience (preferably in a B2B, HR or technology environment)
  • Proficient in Pardot and Salesforce, preferably with relevant certifications such as Pardot Specialist
  • Able to demonstrate how you've implemented B2B buyer journeys to build engagement from brand to demand to loyalty
  • A natural problem solver who makes data driven decisions and rarely gets flustered when things go wrong
  • Strong communication and project management skills are key
  • Technically capable with a strong mix of copywriting and analytical skills
The nice-to-haves but not essential:
  • Experience with running global and regional events is desirable
  • Experience with , Miro, Jira or Strapi is desirable
  • Some HTML proficiency is desirable

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