Marketing Executive

Department:
Marketing

Reports to
: Director of Strategic Clinical Engagement and Business Development

Position
: Marketing Executive

Location:
Queen Square, London, WC1N 3AQ

About the role:

This position will be a key supportive role to the Director of Strategic Clinical Engagement and Business Development for Amethyst UK and to assist and develop marketing activities undertaken both online and offline.

As a Marketing Executive your responsibilities will include strategic and tactical execution of creative and engaging marketing campaigns, executing marketing strategies, planning marketing events , developing an online presence and content writing for websites and campaigns.

You will be expected to deliver any activity on time, in-line with agreed budgets and ensure they deliver a return on investment, as directed by the Director of Strategic Clinical Engagement and Business Development.

Responsibilities:

• Working on all core marketing disciplines including web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging campaigns.
• Design and production of digital posts, flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters.
• Collaborating on the concept, development and implementation of marketing plans and strategies, product concepts and promotional programmes driving interest and sales.
• Ensuring distribution of internal and external marketing materials and communications.
• Understanding and maintaining the corporate brand in all marketing initiatives and campaigns.
• Taking ownership of and evaluate marketing campaigns, advertising, and optimisation metrics to ensure campaigns are effective - reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI.
• Conducting market research, including the creation, sourcing and utilisation of key focus groups and questionnaires.
• Developing relationships with and working alongside suppliers, and contractors to effectively promote sales or brand awareness through bespoke marketing campaigns.
• Representing the marketing team at promotional events.
• Designing and executing social media and online activity, writing creative copy, content strategy and implementation.
• The maintenance and upkeep of websites to enhance the user experience.
• Assisting the planning and executing website search engine optimisation (SEO), search engine marketing (SEM), email, social media, and pay per click (PPC) advertising campaigns.
• Analysing and utilising Customer Relationship Management (CRM) databases for marketing campaigns, reporting and increasing customer retention.
• Continuously seeking new or expanded revenue opportunities.
• To colaborate with Clinical Booking Teams for all Private and International patient enquiries,
• To optimise the Consultant profiles on our Top Doctor and Doctify interfaces and others, when necessary
• To provide support and assistance with the organisation of Amethyst UK webinars for medical professionals. To include, but not limited to, the management of invitations, the Vimeo and Dimeo video platform and other related activities including the issuing of CPD certification.
• To ensure the safe and secure management of data and information for QSRC and TRCL is essential as well as ensuring that each centre complies with the Data Protection Act and the General Data Protection Regulations (GDPR with regard to the patient, user, employee, employer and wider organisational data/information processing.

To apply and learn more about the role, please contact: Yasmina Norval