EMEA Sales Manager

Title: EMEA Sales Manager (Industrial Gas)

Reports to: Industrial Sales Manager

Position: Permanent - Fulltime onsite

Base Location: Manchester (With Travel requirements)

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative technical and marketing minds driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.

In this role, you will lead our sales initiatives across your assigned territory, developing and executing strategies to achieve and exceed both individual and team sales goals for products and services. Through a value-based selling approach, you will deliver exceptional customer experiences, foster long-term relationships and drive sustained satisfaction. Your responsibilities will include identifying growth opportunities, building strategic partnerships, and ensuring consistent execution of sales objectives.

Key Responsibilities:

Business Development & Account Management

• Work primarily with End Clients, Distributors, Consulting Engineers and Main Contractors to develop new Industrial Gas business projects.
• Cultivate and maintain long-term relationships to generate ongoing business opportunities.
• Develop and execute Customer Plans that include:
• Gap analysis for account plans
• Sales plans
• Competitor analysis
• Forecasts
• Sales pipeline reviews

Sales Strategy, Forecasting & Pipeline Management

• Use the company CRM Tool in accordance with company guidelines to:
• Track opportunities
• Build winning strategies for all targeted accounts
• Achieve order input targets aligned with budget requirements
• Forecast order input following established company practice using a Sales Pipeline.
• Assign factored forecast values for all active opportunities based on their pipeline stage.
• Develop and implement sales plans to progress opportunities through the pipeline.

Customer Engagement & Cross-Functional Coordination

• Manage customer-facing activities with appropriate support from Marketing, Engineering, and Management to maximise project conversion rates.
• Ensure customer expectations are managed within agreed functional capacities.
• Liaise with internal departments to resolve customer queries and progress requests.
• Provide feedback on sales opportunities, technical issues, competitive positioning and market intelligence.

Proposal & Quotation Management

• Prepare quotations and proposals to customer specifications using the relevant software, tools, and technical documentation within required timescales.
• Maximise use of internal quoting programs to enhance efficiency and team productivity.

Market & Product Development Support

• Support the development and promotion of new products and services for the assigned market.
• Contribute to market intelligence gathering to guide business strategy and competitive positioning.

Planning, Reporting & Administration

• Plan and manage time effectively, ensuring activity-focused and cost-effective journey plans.
• Forecast and report order input, activity levels, and pipeline status in line with company procedures.
• Attend sales meetings, conferences, training events and briefings as required.

What We're Looking For

Education & Experience

• Bachelor's degree in Business Management or Administration.
• Extensive customer-facing industrial application sales experience.
• Strong working knowledge of industrial natural gas systems.
• Proven ability to acquire, interpret and understand technical information.
• Experience with data entry and completing documentation accurately and legibly.

Technical Skills

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Skilled in using CRM systems for sales management and customer relationship tracking.

Soft Skills & Other Requirements

• Excellent verbal and written communication skills.
• Exceptional customer service orientation.
• Strong leadership skills with a collaborative, team-oriented approach and a bias for action.
• Ability to simplify complex problems, perform root cause analysis, and provide clear recommendations.
• High attention to detail and strong organizational abilities.
• Self-motivated, proactive, and flexible, with a commitment to achieving high standards of quality and efficiency.
• Willingness to travel up to 75% of the time.

Why Armstrong Fluid Technology?

By joining us, you'll become part of a global community dedicated to pushing the boundaries of fluid-flow technology. You'll have endless opportunities to learn, grow, and make a significant impact on the world by reducing carbon emissions and energy costs. Together, we'll build tomorrow's solutions today and enjoy a safer and greener world.