Business Development Manager

We're hiring a Business Development Manager for the Middle East to join our EMEA team for a 12-month fixed-term contract.

About Us:

We start with the idea that, if ¾ of your drink is the mixer, then you should use the best. Fever-Tree is the world's leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution to almost 100 countries worldwide. Based in the UK, the brand was launched in 2005 by Charles Rolls and Tim Warrillow to provide high quality, natural mixers which could accompany the growing demand for premium spirits. Fast-forward to 2025 and for the 11th consecutive year running, Fever-Tree has been voted the Top Trending and Best Selling mixer brand by the world's best bars,.

We are continuing to develop and innovate, launching new products in exciting categories such as alcohol-free, adult soft drinks, and cocktail mixers. As such, the environment at Fever-Tree is fast-paced and requires initiative and proactivity to succeed. We're looking for people to help define how Fever-Tree evolves as a brand as we continue to grow and innovate within the drinks category. The next few years will be an incredibly exciting time to join the business.

Role Overview:

Reporting to the Regional Head of MEA & OSEU, this role will be responsible for topline growth, P&L contribution and brand development. As such, you'll lead and facilitate interactions between Fever-Tree and the local distributors for the creation of plans & day-to-day working.

The successful candidate will be part of a dynamic and ambitious European team that is defining Fever-Tree's evolution as the brand continues to grow and dominate the premium mixer category. Europe is a strong growth region for the company, with a wide variety of market maturities, varied mixing behaviours, consumer nuances and commercial landscapes. Success in this role requires market understanding and a strong ability to influence local strategies in a context of international complexity.

Expected travelling time up to 30%.

Responsibilities:

Local Strategy and plans:

• Build a co-authored 3-year plan
• Guide channel strategy, pricing and distribution
• Define portfolio and innovation strategy based on market trends and potential
• Identify resources to implement future plans (internal and external)

Sales (multi-channel Retail and On Trade):

• Deliver sales targets for each market working in partnership with appointed distributor
• Build impactful sales & category management stories
• Train distributors' sales teams and do field visits to monitor local brand development
• Be involved (on demand) in key/top account meetings

Marketing & Communications:

• Own the Advertising & Promotional budgets: plan investments and monitor ROI
• Build consistent yearly marketing plans along with local Brand Managers (normally BM dedicated to Fever-Tree within Distributors organisations)
• Be involved in the activities of the Fever-Tree international marketing community: cross-country initiatives, sharing of best practices, learnings, etc.

Reporting & Analysis (in collaboration with the Finance & Strategy team):

• Monthly Performance tracking and reporting (distributor sales, channels performance...)
• Risks and opportunities identification/ management
• Quarterly tracking of retail & on-trade performance
• Sharing of best practice with head office and international team

Relationships: Who you will be closely working with?

• Fever-Tree Regional Head MEA & OSEU (Manager)
• Fever-Tree EMEA team supports: Strategy, Finance, Global Marketing, Supply
• Distributor (on a day-to-day basis)
• Local Agencies: PR, Marketing and Digital
• Key Accounts

Requirements:

• 8-10 years of working experience across Middle East
• Strong Sales background (international exposure and retail & ontrade channels experience preferred)
• Distributors management and distributors RTM understanding
• Good understanding of brand building / marketing and trade marketing activities
• Familiarity with food and beverage industry (Soft Drinks or Spirits preferably)
• Knowledge of (or provenance from) one at least of the markets is mandatory

Skillset:

• Confident "Generalist" with strong commercial nous, brand sensibility & open mindedness
• International mindset and clear ability to passionately represent Fever-Tree
• High Energy levels with strong ability to sensibly prioritize, deliver to deadline with 'can-do' attitude
• Strong written and oral communication
• Observative, pragmatic, with bags of common sense

Why Fever-Tree?

• Recognised by The Department of Business and Trade as a leading British exporter, we continue to grow our market share year on year across the globe

• Awarded 3rd in 'Best Food & Drinks Companies to Work for in the UK' by Best Companies 2025, as well as receiving multiple awards at The Grocer's New Product & Packaging Awards 2025

• As a supporter of ethical causes, from malaria prevention to local community initiatives, we continue to be a responsible player in the world of doing good, whether that's through carefully curated supply chains or helping our team give back to the communities and causes that matter to them.

• We will always endeavor to support our people to achieve their best through training, development, and outstanding career progression.

• We offer a generous benefits package, product perks and clubs as well as a sociable yet fast-paced working environment

• Fever-Tree seeks to offer an inclusive and secure working environment that embraces the authenticity of everyone at work. We encourage open sharing of viewpoints and ideas, creating a space free from judgement or bias.

• Modern, open plan London office featuring our very own Fever-Tree bar

• And more

Fever-Tree is an equal opportunity employer that does not tolerate discrimination or harassment based on race, colour, sex, religion, sexual orientation, national origin, disability, pregnancy, or any other protected characteristic. We strive to create an inclusive work environment and welcome individuals of all backgrounds and experiences to apply.

To apply, visit our careers page today

https://fever-