Sales Specialist

The NRLA: Who we are

The UK's largest membership organisation for private residential landlords, the National Residential Landlords Association (NRLA) supports and represents more than100,000 members across England and Wales.

Created by landlords, for landlords, it offers investors everything they need to run a successful and compliant lettings business, whether they are full-time property professionals running large portfolios or accidental landlords with a single let.

The NRLA is a trusted ally, on hand to guide members through the complex regulatory environment, with all the essential documents and guidance needed to run a successful and fully compliant business.

A truly member-first organisation, innovation is at the heart of what we do and have invested in and developed new proptech solutions for members, including the acquisition of property safety certification firm Safe2 and the development of property management system Portfolio.

A dynamic and fast-paced organisation, the NRLA is a great place to work, and it is not just us saying that, we have Investors in People Gold status to prove it. The association was also named one of the best companies to work for in the UK in a list compiled by The Sunday Times.

Our enthusiastic and ambitious staff work out of offices in Central Manchester and Central London with hybrid working options available.

We are looking for colleagues who are professional, adaptable, and innovative. In return we offer an inclusive and creative working environment with attractive options for training and career development and a competitive salary and benefits package.

The NRLA package:

25 days annual leave increasing to 26 days with three years' service, 27 days with five years' service and 28 days with seven years' service

Additional annual day off for your birthday

Salary exchange Pension scheme

Life assurance

Cash plan health and wellbeing benefit including Employee Assistance Programme and counselling service

Sick pay

Cycle purchase loans, season tickets loans and interest free staff loans

Complimentary NRLA membership

Non contractual annual performance-related bonus scheme

Enhanced maternity and paternity pay

The salary for this role is £27,500 (OTE £32,500)

Main Purpose & Scope Of Job:

We're looking for a high-performing Sales Specialist to join our Member Services team. This is a target-driven, results-focused role where you'll take ownership of selling across the NRLA's full range of products and services, working with both B2C and B2B audiences.

Your focus will be on selling NRLA memberships, securing renewals, and driving sign-ups for Portfolio, Portfolio Plus, and Safe2 compliance services. You will also actively promote other NRLA products, services, and events, using multiple channels to maximise sales opportunities.

You will work from both warm and cold leads, including member databases, event contacts, campaign responses, and prospect lists. Using the Puzzel dialler system, you'll make high volumes of outbound calls alongside email, social, and other channels, with clear performance targets for calls per day, conversion rates, and revenue.

This is not a role for passengers — we need someone who thrives under pressure, can work independently, and delivers results without excuses. In return, you'll have the freedom to shape your approach, work closely with marketing to drive campaigns, and play a key role in our growth.

Sales Delivery:

• Make high volumes of outbound calls using the Puzzel dialler, achieving daily and weekly call targets.
• Sell NRLA memberships, renewals, Portfolio, Portfolio Plus, Safe2, and other NRLA services to both members and non-members.
• Work with both B2C and B2B audiences, tailoring your approach to the prospect's needs.
• Convert enquiries and leads into paying customers through effective consultative selling.

Lead Management & Prospecting:

• Work from warm and cold leads provided by the NRLA, as well as leads generated through events, marketing campaigns, and personal prospecting.
• Identify cross-selling opportunities across the NRLA product range.
• Maintain accurate and timely records of all sales activity within the CRM system.

Performance & Accountability:

• Consistently meet or exceed KPIs for call activity, conversion rates, and revenue generation.
• Take full ownership of your pipeline, ensuring you follow up on all opportunities promptly.
• Analyse your own performance and proactively adjust your approach to improve results.

Collaboration:

• Work closely with the marketing team to follow up on campaigns and event-generated leads.
• Share feedback from members and prospects to help shape product development and marketing strategies.
• Be an active part of the Member Services team, contributing to shared goals and supporting colleagues.

General Responsibility:

• Uphold NRLA values and maintain a professional, proactive approach in all activities.
• Participate in team meetings, training sessions, and development opportunities to enhance sales skills and product knowledge.

Essential:

• Demonstrable track record of hitting and exceeding sales targets in a phone-based environment.
• Comfortable working with a dialler system (Puzzel preferred) and making high volumes of outbound calls.
• Proven ability to manage both warm and cold leads effectively.
• Strong communication, negotiation, and closing skills across multiple channels.
• Highly motivated, self-starting, and able to work under your own initiative.
• Resilient and able to maintain high performance under pressure.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Willingness to work in the Manchester office at least 2 days per week (non-negotiable).

Desirable:

• Experience selling memberships, subscriptions, or services in a B2C or B2B environment.
• Knowledge of the property or landlord sector.

Please note the closing date for this role is 12pm on 17th November. However, we reserve the right to close the role early if we have a sufficient number of applications.