Senior Communications
2 weeks ago
Job description
The Role
Support the planning, coordination and delivery of student recruitment and outreach for SEO London. The role plays a key part in executing digital outreach strategies, managing engagement with students and partners and supporting the organisation's wider marketing and communications efforts.
RESPONSIBLE AND ACCOUNTABILITY:
Communications and Marketing
Oversee SEO London's website and social media content, ensuring accuracy, timeliness and alignment with organisational priorities.
Review the SEO London upcoming activity to promote opportunities, events and resources in coordination with programme teams.
Draft, edit and schedule newsletters for students and partners, ensuring consistent messaging and campaign alignment.
Support the Marketing and Communications Manager in delivering campaigns and maintaining brand consistency.
Monitor analytics to assess engagement and recommend improvements across digital platforms.
Social Media Management
Manage SEO London's social media accounts (LinkedIn, Instagram, Facebook and TikTok).
Create high-quality copy and visual assets, responding to student enquiries and maintaining brand standards.
Oversee the social media request process, working with teams to capture and share engaging content.
Deliver and lead on the social media plan through weekly posts and updates.
Maintain and update the DEI calendar, integrating relevant topics into the social media plan.
Collaborate with teams across the organisation to ensure consistent and inclusive messaging.
Student Engagement and Conversion
Deliver virtual and in-person orientation and engagement sessions.
Plan and manage targeted SMS and call campaigns, monitoring performance and suggesting improvements.
Develop creative strategies to attract, convert and retain participants within SEO Careers programmes.
Outreach and Stakeholder Engagement
Support the planning and delivery of outreach fairs and recruitment events, including logistics, follow-up and evaluation.
Build and maintain relationships with universities, student societies and other partners to promote SEO London's programmes year-round.
Manage and promote Giving Back opportunities, ensuring listings are accurate and aligned with recruitment goals.
Represent SEO London at speaking engagements, online events and other outreach initiatives.
Design and Administration
Manage Canva and PowerPoint templates, supporting teams with finalised marketing materials.
Design and produce visual and video assets for digital use.
Oversee merchandise inventory, orders and other ad-hoc administrative tasks.
Collaboration and Relationships
Work closely with other departments to align marketing and outreach with programme goals.
Foster and build positive relationships with corporate partners, universities, students, alumni and the wider community to ensure communications are effective and impactful.
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