Area Sales Manager

2 weeks ago

London, Greater London, United Kingdom BMS Performance Full time £40,000 - £45,000 per year

Area Sales Manager - UK Midlands

- £40-45K base + £15K forecasted OTE + car / allowance

- Join a leading UK manufacturer breaking new ground

- Shape your own region and build long-term growth

The Company

We're partnering with a well-established UK manufacturer of security and access control solutions, supplying high-quality gates, barriers, turnstiles, bollards and service contracts. Their products are trusted across sectors including commercial sites, critical infrastructure, construction, stadiums, and public-sector environments.

The client has been operating for over 20 years and has a very strong reputation. They have a loyal customer base, a secure foundation to grow and an aspirational leadership team who want to take the company to the next level.

With ongoing expansion and major frameworks developing, the business is now hiring two Area Sales Managers - one covering the Midlands and one covering the South. These are growth roles focused on winning new business and establishing long-term regional presence.

The Role

This is a proactive, self-generating sales position suited to someone who thrives on building opportunities from scratch. You'll be speaking with engineering, FM and security decision-makers, identifying technical challenges, and positioning tailored solutions.

You'll cover the UK Midlands territory working remotely and will plan your own schedule. You'll travel to meet customer that you generate opportunities with and manage the pipeline through to close.

You'll retain relationships for the future and become the account manager of any accounts that win. With time you'll build a profitable and successful account patch.

Responsibilities:

  • Proactively generate new business across your region.
  • Manage the full sales cycle with a consultative, technical approach.
  • Sell UK-manufactured security and access control products.
  • Target FM teams, security managers, estate managers, engineering managers, regional ops managers and procurement.
  • Balance inbound enquiries with telesales, partner referrals and self-generated prospects.
  • Maintain high-volume outreach and structured pipeline management.

Requirements:

  • Proven experience in B2B technical sales (for example engineering, physical security, access control systems, fire and security)
  • Ability to be able to generate new business sales pipeline from scratch
  • Ability to be able to manage sales pipeline through to close
  • Organisation and planning skills
  • Persistent, self-driven, and commercially minded
  • Driving License required

The Package

  • £40-45K base salary.
    • £15K OTE (monthly bonus structure) uncapped
  • Car allowance (£500 PCM) or fleet car.
  • Pension, mobile, expenses, holidays.
  • Full product and sales-process induction.

Desired Skills and Experience
Proven experience in B2B technical sales (for example engineering, physical security, access control systems, fire and security)

Ability to be able to generate new business sales pipeline from scratch

Ability to be able to manage sales pipeline through to close

Organisation and planning skills

Persistent, self-driven, and commercially minded

Driving License required

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