Demand Generation Manager

3 days ago

London, Greater London, United Kingdom Novum Global Full time

Role Overview
As the Demand Generation Manager, you will lead the strategy, coordination, and delivery of multi-channel marketing campaigns across the organisation. Working alongside colleagues in marketing, sales, product, and customer success, you will play a key role in generating revenue and supporting business growth.

Key Responsibilities

- Increase lead generation and MQA (Marketing Qualified Account) volume by executing integrated global campaigns using both digital and field initiatives.

- Run global advertising programs and collaborate with regional campaign managers to ensure alignment with wider campaign activity.

- Oversee and enhance the use of our ABM platform, working with regional campaign managers and marketing operations to leverage intent data, buyer signals, and display advertising.

- Create and manage lead-nurture email workflows to move prospects through the funnel.

- Partner with internal teams to develop and optimise digital advertising content (including LinkedIn and display ads) to engage targeted audiences.

- Implement marketing strategies aimed at accelerating pipeline progression and converting prospects into customers.

- Act as a representative within relevant agencies, industry groups, and associations.

- Track, analyse, and report on campaign performance to measure impact and effectiveness.

About You

- Experienced in leading customer acquisition initiatives.

- Skilled in planning and delivering end-to-end marketing campaigns.

- Demonstrated ability to drive ROI through optimisation of large-scale marketing efforts.

- Strong project manager with the ability to manage multiple priorities simultaneously.

- Excellent communicator in both written and verbal formats, able to collaborate in person or remotely.

- 5+ years in a marketing role — SaaS experience is a plus.

- Degree in marketing, business, or related discipline, or equivalent experience.

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