Demand Generation Manager

Job Purpose

We are seeking a proactive, data-driven Demand Generation Manager to lead our global, integrated campaigns and drive qualified pipeline growth. Senior Manager title will be considered for candidates with advanced experience and demonstrated leadership in high-growth environments.

This role is pivotal in strategizing, executing, and measuring demand programs across Enterprise and Mid-Market. This role reports to the Head of Demand Generation and collaborates closely with Field Marketing, Product Marketing, Brand Marketing, Sales, Revenue Operations, and external agencies to ensure unified strategy and execution.

In this role, you will leverage creativity and data to deliver on business objectives. We are looking for a T-shaped Marketing generalist with deep expertise in campaign management and automation to ensure our campaigns are scalable, high-impact, and cross-functionally aligned.

Key priorities for this role are to leverage all available channels to stand up scalable, effective campaigns that generate pipeline, particularly into Mid-Market and to set signal-based automation / scaled ABM to ensure we send send the right message at the right time.

Main Responsibilities

·       Campaign Leadership: Adapt and launch global, integrated campaigns—owning strategy, execution, and measurement across Enterprise and Mid-Market. Ensure campaigns are tailored to audience needs and business objectives, driving measurable results.

·       Pipeline Accountability: Partner with Revenue Operations and Sales to ensure demand programs drive qualified pipeline, with clear attribution and reporting against targets. Maintain rigorous tracking mechanisms to demonstrate pipeline impact.

·       Cross-Functional Partnership: Build strong relationships and manage projects effectively to ensure alignment and on-time delivery. Foster collaboration and consensus across all stakeholders.

·       Operational Excellence: Define and implement scalable processes for campaign intake, asset production, localization, and reporting. Drive continuous improvement through testing, automation, and analytics, ensuring campaigns are efficient and effective.

·       Innovation & Experimentation: Pilot new campaign approaches, tools, and tactics, then scale best practices globally. Stay ahead of market trends and introduce innovative solutions to enhance campaign effectiveness.

·       Risk & Resource Management: Anticipate upstream blockers, prioritize resources effectively, and escalate issues to maintain campaign velocity. Ensure projects are briefed clearly and deliverables are met according to timeline and standards.

·       Signal Based Automation and Scaled ABM: Set up scalable ABM processes, leveraging new technology including Clay and HubSpot to automate effective always-on campaigns.

Requirements

·       Demand Generation Experience: Deep experience in demand generation with a strong understanding of marketing operations and campaign management, ideally in B2B environments.

·       Pipeline Impact: Proven ability to deliver pipeline impact through multi-channel campaigns, including digital, events, partners, and BDR programs.

·       Data-Driven Mindset: Strong analytical skills; ability to use tools such as Excel, Looker, Tableau, or similar platforms to inform decisions and optimize programs.

·       Stakeholder Influence: Track record of influencing cross-functional and senior stakeholders, building consensus for major initiatives and driving organizational change.

·       Operational Rigor: Experience driving operational rigor in high-growth environments, implementing process improvements and maintaining high standards under pressure.

·       Program Management & Communication: Strong program management and communication skills; able to juggle multiple workstreams and deadlines effectively.

We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow.  

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Why Work For Unily? 

In addition to a generous base salary and discretionary company bonus, here are some things we think you will love: 

Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won't find a friendlier or more dedicated bunch of people. 

Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert. 

The flexibility that we offer. We don't just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the and encourage a sustainable work/life balance. 

Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen and the option to bring your dog to work. 

We offer a fantastic suite of benefits. Including 25 days holiday plus an extra paid day off to enjoy your birthday, Vitality life cover (for health, sight, hearing and dental), Aviva pension (via a salary sacrifice scheme), life assurance, income protection and so many more. 

Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme. 

Why Work For Unily? 

In addition to a generous base salary and discretionary company bonus, here are some things we think you will love: 

Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won't find a friendlier or more dedicated bunch of people. 

Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert. 

The flexibility that we offer. We don't just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the and encourage a sustainable work/life balance. 

Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen and the option to bring your dog to work. 

We offer a fantastic suite of benefits. Including 25 days holiday plus an extra paid day off to enjoy your birthday, Vitality life cover (for health, sight, hearing and dental), Aviva pension (via a salary sacrifice scheme), life assurance, income protection and so many more. 

Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.