Digital Communications Manager

Details
Reference number

433534

Salary

£36,728 - £43,834

HEO - National: £36,728 - £40,670; London: £39,684 - £43,834 (pro rata for part-time working) + Communications allowance: £5,280

A Civil Service Pension with an employer contribution of 28.97%

GBP

Job grade

Higher Executive Officer

Contract type

Fixed term

Loan

Length of employment

24 months

Business area

Government Digital Service - Products & Services

Type of role

Communications / Marketing

Digital

Working pattern

Flexible working, Full-time, Job share, Part-time

Number of jobs available

1

Contents

• Location
• About the job
• Benefits
• Things you need to know
• Apply and further information

Location

Bristol, London, Manchester

About the job
Job summary

The Government Digital Service (GDS) is the digital centre of government. We are responsible for setting, leading and delivering the vision for a modern digital government.

Our priorities are to drive a modern digital government, by:

• joining up public sector services
• harnessing the power of AI for the public good
• strengthening and extending our digital and data public infrastructure
• elevating leadership and investing in talent
• funding for outcomes and procuring for growth and innovation
• committing to transparency and driving accountability

We are home to the Incubator for Artificial Intelligence (I.AI), the world-leading GOV.UK and at the forefront of coordinating the UK's geospatial strategy and activity. We lead the Government Digital and Data function and champion the work of digital teams across government.

We're part of the Department for Science, Innovation and Technology (DSIT) and employ more than 1,000 people all over the UK, with hubs in Manchester, London and Bristol.

The Government Digital Service is where talent translates into impact. From your first day, you'll be working with some of the world's most highly-skilled digital professionals, all contributing their knowledge to make change on a national scale.

Join us for rewarding work that makes a difference across the UK. You'll solve some of the nation's highest-priority digital challenges, helping millions of people access services they need.

Artificial Intelligence

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.

Job description

Government Digital Service communications

We are the digital centre of government, and our communications team is focused on supporting GDS's role in setting, leading and delivering the vision for a modern digital government. We work closely with the central Department Science, Innovation and Technology communications teams on planning and delivery.

Our purpose

GDS has unique communications objectives to support delivery of the vision set out in the blueprint for a modern digital government. Building on a historic model of embedded agile communications, our multi-disciplinary team is dedicated to the delivery of specific products and programmes within GDS. We can best deliver this by maintaining an in-depth understanding of the subject matter and audiences.

The purpose of GDS specific comms is:

• To ensure stakeholders (staff, civil/public servants, departments, industry) understand the purpose, goals and benefits set out in the blueprint and are motivated and ready to partner with us to deliver it.

• To inform users about the improved ways they can interact with government, which are more convenient for them, and more efficient for government - and motivate them to adopt the channel shift and/or behaviour change.

• To enhance the UK government's reputation for digital excellence in pursuit of attracting and retaining world class digital talent.

Person specification

Key responsibilities:

The Digital Communications Manager will have responsibility for leading GDS's communication through digital channels, ensuring messages are tailored to different audiences and channels, delivering measurable impact.

You will be responsible for:

• Designing, delivering and continuously evaluating a digital communications plan, aligned to the wider communications strategy, that supports business priorities and delivers measurable outcomes.

• Using expert knowledge and experience to lead GDS's approach to digital communications, advising on the most effective formats and channels to achieve business and policy objectives.

• Gathering insight on GDS's priority audiences through social listening and using this to give evidence based advice to inform communications plans.

• Commissioning or creating a wide range of engaging content that supports GDS's communications strategy and meets accessibility requirements.

• Advising colleagues at all levels on effective digital content creation, including editing drafted content such as blog posts and e-newsletter entries, and/or discussing the aims and objectives of content to advise on the most effective format and style.

• Leading the effective maintenance and implementation of social media guidelines for the organisation including on managing reputational risks.

Essential Criteria:

You will:

• Have expert knowledge of a range of digital communications channels, you'll have experience in creating digital content for social media or web and demonstrate skills such as design, photography, video, analytics or publishing - or you might specialise in one or more. You'll also have a practical understanding of emerging digital services, tools and trends, including techniques for optimising digital content. This gives you the expertise to use audience insight and advise on the right digital channels and formats to achieve desired outcomes.

• Cope comfortably in a fast-paced environment and thrive on driving creative and innovative content solutions. You should have demonstrable experience of leading the delivery and measurement of digital communications activity such as social media, blogs and web publications.

Desirable Criteria:

• Have excellent written and oral communication skills with the ability to manage stakeholders at all levels, motivating teams and colleagues to contribute to effective content creation

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace
• Working Together

Benefits

Alongside your salary of £36,728, Department for Science, Innovation & Technology contributes £10,640 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

The Department for Science, Innovation and Technology offers a competitive mix of benefits including:

• A culture of flexible working, such as job sharing, homeworking and compressed hours.
• Automatic enrolment into the Civil Service Pension Scheme, with an employer contribution of 28.97%.
• A minimum of 25 days of paid annual leave, increasing by 1 day per year up to a maximum of 30.
• An extensive range of learning & professional development opportunities, which all staff are actively encouraged to pursue.
• Access to a range of retail, travel and lifestyle employee discounts.

Office attendance

The Department operates a discretionary hybrid working policy, which provides for a combination of working hours from your place of work and from your home in the UK. The current expectation for staff is to attend the office or non-home-based location for 40-60% of the time over the accounting period.

Things you need to know
Selection process details

This vacancy is using Success Profiles , and will assess your Behaviours and Experience.

As part of the application process, you will be asked to complete a CV, personal statement and behavioural statements. Further details around what this will entail are listed on the application form.

Please use your personal statement (in no more than 750 words) to explain how you consider your personal skills, qualities, and experience provide evidence of your suitability for the role against the essential criteria in the person specification.

Applications will be sifted on behavioural statements, CV, and personal statement.

In the event of a large number of applicants, applications will be sifted on the lead behaviour statement Communicating and Influencing.

Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview.

The interview will consist of behaviour questions

Interviewees will be asked to deliver a presentation; further details will be provided nearer the time.

Sift and interview dates

Sift and interview dates to be confirmed.

Further Information

Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return.

Reasonable Adjustment

We are proud to be a disability confident leader and we welcome applications from disabled candidates and candidates with long-term conditions.

Information about the Disability Confident Scheme (DCS) and some examples of adjustments that we offer to disabled candidates and candidates with long-term health conditions during our recruitment process can be found in our DSIT Candidate Guidance. A DSIT Plain Text Version of the guidance is also available.

We encourage candidates to discuss their adjustment needs by emailing the job contact which can be found under the contact point for applicants section.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

If successful and transferring from another Government Department a criminal record check may be carried out.

New entrants are expected to join on the minimum of the pay band.

A location based reserve list of successful candidates will be kept for 12 months. Should another role become available within that period you may be offered this position.

Please note terms and conditions are attached. Please take time to read the document to determine how these may affect you.

Any move to the Department for Science, Innovation and Technology from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare; for further information visit the Childcare Choices website.

DSIT does not normally offer full home working (i.e. working at home); but we do offer a variety of flexible working options (including occasionally working from home).

DSIT cannot offer Visa sponsorship to candidates through this campaign. DSIT holds a Visa sponsorship licence but this can only be used for certain roles and this campaign does not qualify.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.

However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre- stating the job reference number in the subject heading.

For further information on National Security Vetting please visit the Demystifying Vetting website.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant's details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.

Feedback

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check .

See our vetting charter .

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .

Apply and further information

This vacancy is part of the Great Place to Work for Veterans initiative.

The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants
Job contact :

• Name : Jennifer Townsend
• Email :

Recruitment team

• Email :

Further information

Appointment to the Civil Service is governed by the Civil Service Commission's Recruitment Principles. If you feel that your application has not been treated in accordance with the recruitment principles, and wish to make a complaint, then you should contact in the first instance . If you are not satisfied with the response that you receive, then you can contact the Civil Service Commission. For further information on bringing a complaint to the Civil Service Commission please visit their web pages: Click here to visit Civil Service Commission/Complaints.

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