Sales Operations Lead
6 days ago
This role will be central to ensuring that our sales team operates with clarity, consistency, and efficiency – enabling sales growth, improved client experience, and effective collaboration between sales, marketing, product, research and operational functions. Reporting to the Head of Distribution, the successful candidate will lead a team of 6 acting as the operational and analytical backbone of the European sales team with responsibility across Client Proposals & Regulatory Fund Reporting, Distribution Intelligence & Reporting, CRM Governance and Sales Processes and Communication.
Key Accountabilities and Scope Sales Operational Processes & Communication
- Map, maintain, and continuously improve core distribution workflows and reporting including management and board updates.
- Own and evolve the sales communication framework, ensuring updates on fund launches, operational changes, and sales initiatives are clear, consistent, and aligned across teams.
- Run key governance forums, including sales leadership meetings, cross-functional working groups, and KPI reviews.
- Champion operational discipline and cross-functional transparency, acting as the "glue" between sales and other internal departments to reduce friction and enhance collaboration.
- Oversee the full lifecycle of RFPs, RFIs, and DDQs – ensuring timely, accurate, and brand-aligned responses to institutional and intermediary clients.
- Maintain governance, production and delivery of fund factsheets and regulatory fund reporting – KIDs, EMT, EPT, Solvency II, etc.
- Collaborate with Product, IT and Legal/Compliance to ensure all materials meet regulatory and internal control standards.
- Develop and maintain comprehensive sales reporting dashboards and analytics for senior leadership.
- Translate data into actionable insights, supporting strategic distribution planning and performance evaluation.
- Manage and evolve key metrics and KPIs across regional and product-level sales activity.
- Own and enforce CRM data integrity and usage standards.
- Drive adoption of CRM as the single source of truth for client interactions, pipeline management, and activity tracking.
- Implement enhancements that improve user experience and reporting accuracy.
- Partner with Marketing to align CRM and marketing automation systems – ensuring seamless lead capture, campaign tracking, and attribution reporting.
- 7+ years of experience in sales operations, enablement, or business management within asset management.
- Strong understanding of distribution processes, CRM systems (Salesforce preferred), and data governance.
- Experience managing RFP, client onboarding, and fund reporting workflows.
- Excellent stakeholder management and communication skills, able to bridge commercial and operational teams.
- Strategic thinker with a hands-on approach and a focus on continuous improvement.
- Analytical mindset with advanced skills in data visualization and reporting tools (e.g., Power BI, Excel, etc.).
- Proven ability to lead governance and process optimisation initiatives across complex organizations.
- Detail-oriented, highly organised, and capable of managing multiple priorities.
- Strong people and team management skills – capable of leading, mentoring, and developing individuals or cross-functional contributors.
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