CRM Specialist

SheMed is a female-founded, female-focused health company transforming how women access care. In under a year, we've become the fastest-growing GLP-1 programme in the UK backed by $50M Series A funding, unicorn status and recognition as Highly Commended in the Lloyds Bank British Business Excellence Awards.

We're also proud winners of the Best Small Employer category at the Women in Tech Employer Awards 2025, celebrating our commitment to creating an empowering, inclusive workplace for women in health and technology.

SheMed is on a mission to close the gender gap in healthcare and put women's health front and centre. To help us build a future of women's health, we are seeking a
CRM Specialist
, who will be responsible for executing, testing, and optimising lifecycle campaigns across email, SMS, and in-app channels. You'll take ownership of specific journeys and experiments using data and creativity to improve performance and enhance the customer experience.

Your work will span both customer engagement and acquisition, delivering communications that deepen relationships with existing members and convert new leads into active members.

You'll collaborate with the CRM Manager to scale SheMed's communication strategy, ensuring every touchpoint feels personal, empowering, and aligned with our mission.

This is an office based role, located in Euston London. We operate Monday to Friday, 9am to 6pm.
What You'll Work On

• Plan, build, and launch CRM campaigns across email, SMS, and in-app channels, ensuring flawless execution.
• Take ownership of specific lifecycle stages (e.g., onboarding, retention, reactivation), running A/B tests and performance reviews.
• Analyse campaign data and report insights on engagement, conversion, and retention metrics.
• Collaborate with the CRM Manager on strategy while independently managing day-to-day campaign builds and testing.
• Manage and refine audience segmentation and personalisation logic.
• QA campaigns to ensure accuracy, correct triggers, and clean design.
• Work closely with design, data, and product teams to optimise user journeys.
• Stay current on CRM best practices and emerging trends to bring new ideas into SheMed's lifecycle marketing.

What We're Looking For

• 2–3 years' experience in CRM, lifecycle, or retention marketing (DTC, subscription, or healthtech experience is a plus).
• Proficiency in Braze.
• Strong analytical mindset with experience in testing, segmentation, and reporting.
• Excellent project management and attention to detail - able to manage multiple campaigns simultaneously.
• Strong communicator and team player who thrives in a fast-paced environment.
• Passionate about women's health, wellness, and mission-driven innovation.

What We Offer

• A mission-driven team focused on closing the women's health gap
• Competitive Salary
• 25 days holiday
• Breakfast and all day snacks
• Monthly socials + dress-up days
• Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children
• Life insurance cover of 4x salary
• Pension contribution matched up to 5%
• Cycle to work scheme

Please note that offers of employment are subject to receipt of satisfactory references and a enhanced DBS check.

WORKING AT SHEMED
Whether you work in one of our amazing offices, clinics or part of our remote clinician workforce, SheMed is highly collaborative and fun You'll have a chance to work in a fast-paced environment with experienced industry leaders. We have a learning environment where you can make an impact.

Who We Are
At SheMed our people aren't just part of a team, they're part of something bigger. We're a vibrant community of creative thinkers and doers, forging the way for a new generation of healthcare. We're only as good as our people. So, finding the best people is everything to us. We serve millions, but we choose our people one at a time…

DIVERSITY
We believe that difference inspires a better, healthier world. That's why it's at the heart of everything we do. From our people to our products, difference enriches every part of our business and creates a culture based on equality of opportunity, and in which all employees can progress their careers. We're committed to creating an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, colour, religion, sex, pregnancy status, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, and any other characteristic protected by applicable law.