Senior Account Director

4 days ago

London Area, United Kingdom W Communications Full time

LOTUS, the multi-award-winning communications and representation agency for leading global destinations and hospitality brands, is looking for an exceptional Senior
Account Director
to join our Arabia Division.

LOTUS is part of W Communications who most recently opened an office in Abu Dhabi and the Senior Account Director would report to the Managing Director W/GCC. This role can be based in London, Abu Dhabi, Dubai or KSA.

We're looking for a versatile Senior Account Director with significant experience in PR and communications
specifically within the travel and tourism sector
as well as consumer PR. You'll bring leadership, strategy, and creativity to a dynamic international portfolio and play a key role in driving exceptional client results.

About the role:

The Senior Account Director –Arabia is a strategic leader across LOTUS & W / GCC who drives client relationships, business performance, and internal development. They oversee multiple accounts, guide senior staff, and play a pivotal role in shaping the agency's direction and commercial strategy.

Core Responsibilities:

  • Setting strategic direction and offering senior counsel to high-profile Arabia clients
  • Leading and managing a team, providing career counsel, professional development support, monitoring and performance reviews
  • Senior contact for client accounts
  • Managing client service and agency performance
  • Overseeing PR campaigns from creative brief to implementation and delivery both locally and internationally
  • Analysing PR outcomes and interpreting data
  • Presenting findings to the board, clients and key stakeholders
  • Supporting the board in its development of objectives
  • Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers
  • Delegating to and managing a PR team
  • Representing LOTUS Arabia & W/GCC externally and building the agency's visibility and influence
  • Working closely with Managing Director of W GCC and collaborating with the board on agency planning, forecasting, and innovation
  • Championing the agency values and brand

Requirements

  • Strong knowledge of Saudi travel & tourisms sector and relevant stakeholders
  • Proven experience in directing senior-level communications programmes in Saudi & the GCC
  • Experience in Travel & Tourism as well as Consumer PR
  • Strong knowledge of key travel & tourism industry events

Business Development & Growth

  • Track record of significant client retention and upsell success
  • Skilled in identifying growth opportunities aligned with market shifts

Team & Culture Leadership

  • Demonstrated ability to inspire and guide account directors and senior managers
  • Passionate about talent development and succession planning

Financial & Operational Oversight

  • Deep understanding of budget strategy, fee negotiations, and forecasting
  • Commercial strategist able to support agency profitability and resource planning
  • Oversees KPIs and agency performance reporting at leadership level

External Reputation & Industry Profile

  • Represents the agency at international and UK trade events
  • Builds agency reputation through partnerships, thought leadership, and media presence
  • Maintains a robust network across media, trade, and government

Ideally with availability to work SUNDAY – THURSDAY's to reflect Saudi working week or flexibility to cover Sunday's on a rota basis

Please email your cv to

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