marketing officer

The Communications Department oversees all marketing, press, and PR activity for The Place, which includes Public Programmes, London Contemporary Dance School (LCDS) and the Centre for Advanced Training (CAT) Programme.

Currently comprising eight members of staff, this team is responsible for sales for performances in the theatre and on tour, audience development, profiling artist development opportunities, recruiting participants for our classes and students for LCDS and CAT and developing digital and content strategies in line with corporate goals and The Place's ambitious business plan.

The Communications Team are custodians of The Place and London Contemporary Dance School brands and contribute to ultimately raise the overall profile of the institution whilst ensuring it remains true to its values across all communications. The Communications Team is highly dynamic and collaborative and works to reach targets whilst also being encouraged to experiment and innovate.

Job Overview
Reporting to the Head of Marketing: Public Programmes, this Marketing Officer will play a vital role in the Communications Team, supporting the development, implementation and evaluation of marketing campaigns for our Public Programmes strand with a particular focus on new work produced by The Place and toured nationally and internationally, and our Artist Development activity which supports independent artists at different stages in their careers.

This role will work closely with the Head of Marketing, the Marketing Officer (Public Programmes) and the rest of the Communications team on strategic projects that maximise opportunities to grow the reach, profile and loyalty for The Place in line with our brand values.

They will also work closely with the Projects Producers and Senior Producer in the Producing & Touring team, with artists at different stages in their careers to profile Artist Development opportunities and with independent producers and creative freelancers, nurturing existing and developing new relationships with venues and partners of varying shapes and sizes across the UK and internationally.

Through The Place's Public Programmes strand, we present more than 90 performances a year in our auditorium, making the venue one of Europe's busiest dance theatres. We also support some of the most exciting choreographers to create new dance works by commissioning and producing shows that are seen in London, across the UK and all over the world. We enjoy working in spaces where people love to watch and take part in dance, from playgrounds to outdoor festivals, and village halls to theatres. We embrace experiment and support artists and audiences to explore ideas that really matter today.

Please note that this role requires a willingness to travel.

SALARY & CONTRACT TERMS

SALARY
The salary for this position is £30,492 per annum, rising to £31,102 per annum after successful completion of the probationary period.

Salaries are reviewed in August each year when any cost-of-living increases are made. No salary changes are made until after successful completion of a probationary period.

CONTRACT TERMS
This is an open-ended, permanent contract. This is a full-time position (equivalent to 40 hours per week). These hours are inclusive of a one-hour paid lunch break each day. Your hours of work will be agreed with the line manager.

Whilst in the six-month probationary period the notice period will be two weeks. Once this period is successfully completed the post holder will be confirmed in the post and the notice period will be eight weeks.

CLOSING DATE

The application closing date is Mon 05 Jan 2026 at 12:00pm (noon).We reserve the right to close applications early depending on the volume of applications we receive and so we advise it is better to apply early.

Please note that our offices will be closed from Mon 22 Dec 2025 until Mon 05 Jan 2026 and so only automatic responses will be sent out to applicants during this period.

INTERVIEW DATES

We anticipate that interviews will be conducted on Wed 14 Jan 2026 either in person at The Place or remotely via Microsoft Teams (or similar platform as necessary). Interview dates may be subject to change.

PERSON SPECIFICATION

*ESSENTIAL CRITERIA
KNOWLEDGE*

• Good understanding of marketing strategies and approaches for promoting live events.

*SKILLS*

• Project management and marketing campaign delivery.
• Excellent IT literacy skills (including Microsoft Officer 365) and website content management systems.
• A care-centred approach to working with artists.

*EXPERIENCE AND QUALIFICATIONS*

• Experience of coordinating marketing campaigns and delivery for theatre and/or dance (including mixed media, fill funnel marketing campaigns across print, digital, organic and paid socials, advertising, out of home, etc.).
• Experience building and maintaining strong relationships, with the ability to work closely and collaboratively with multiple stakeholders both internally and externally at the same time.

ATTRIBUTES AND PERSONAL CHARACTERISTICS

• Excellent communication skills, with the empathetic interpersonal skills needed to work with a wide range of people including team members, independent artists and external partners.
• A flair for design and good attention to detail.
• Enthusiasm for contemporary dance.

DESIRABLE CRITERIA
KNOWLEDGE

• Good knowledge of contemporary dance.
• Knowledge of marketing for a production company, producing house or similar environment originating live performances.

*SKILLS*

• Budget planning and financial administration
• Familiarity with Dotmailer or some form of bulk email software.

*EXPERIENCE AND QUALIFICATIONS*

• Experience with a CRM system such as Spektrix, Tessitura, Salesforce, etc. and a CSM such as Craft, WordPress, etc.
• Experience working across a range of different projects simultaneously, balancing tasks, priorities and relationships with multiple artists accordingly.
• Experience in working to targets and Key Performance Indicators (KPIs).
• Experience in campaign evaluation and analysis.

SAY: The Album Live | 2023 | Photo by Sarah Bougsiaa

Key Responsibilities
CAMPAIGN PLANNING
Producing & Touring

• Support the Head of Marketing: Public Programmes to manage marketing budgets for touring productions.
• Support the producers, Press & PR Manager, and Head of Marketing: Public Programmes to build strong working relationships with artists to ensure that their creative vision and audience intentions are woven into communications plans.
• Support the Head of Marketing: Public Programmes to establish the visual identity and key campaign messages for productions produced by The Place, striving to reflect the artistic experience of the show and ensuring they are aligned with The Place's brand and values.
• Develop each new productions' overarching marketing timeline together with producers and creative teams, from the research and development (R&D) stage of a project to its premiere and tour.
• Regularly review marketing timelines with each Project Producer, adapting to external factors like fundraising timelines and touring venues communications schedules.
• Regularly review the touring schedule with the Marketing Officer (Education Programmes) to ensure opportunities to align national student recruitment events with touring performances are considered.
• Stay up to date with marketing trends across social media, best practice, and equality and inclusion.

Artist Development

• Support the Head of Marketing: Public Programmes to manage marketing budgets and delivery timelines for Artist Development projects, regularly reviewing the status of planned activity with the Artist Development Producer.

Rural Touring

• Collaborate with appropriate team members to ensure rural touring activity is profiled on The Place's digital channels including the website.

CAMPAIGN DELIVERY
Producing & Touring

• Deliver agreed marketing campaigns for The Place productions on tour (including performances at The Place), reporting to the Head of Marketing: Public Programmes, with support from freelance marketeers when required.
• Work with the Head of Marketing: Public Programmes, lead Producer and Artist/Company to develop marketing assets that communicate the work and celebrate The Place's brand.
• With oversight from the Head of Marketing: Public Programmes and additional freelance support when needed, plan promotional photoshoots for production images, commission digital and physical print materials, and other marketing assets required for touring productions.
• In collaboration with the Head of Marketing: Public Programmes, write and edit copy for promotional material, including for print, posters, advertisements, email, webpages, online posts and videos.
• Collaborate with the Digital Content Manager to support in the creation of digital content assets to be shared with programmers at the development stage and potential audiences at touring stage (e.g. trailer).
• Draft Letters of Agreement for creative freelancers, in line with the organisation's processes.
• Manage relationships with suppliers of marketing goods and services (graphic designers, advertising agencies, photographers, and distribution companies, etc.), ensuring that The Place gets excellent service and value-for-money from its suppliers.
• Build strong working relationships with venue marketing teams on tour to maximise marketing potential and campaign impact.
• Ensure effective liaison between the Communications, Producing & Touring, and tour venues, including chairing meetings.
• Monitor ticket sales, modifying marketing activity in line with sales trends.
• Manage social media plans for specific campaigns including overseeing paid social media activity in collaboration with an external agency.

Artist Development

• Support the Head of Marketing: Public Programmes to create marketing campaigns for Artist Development projects, including researching opportunities to promote callouts.
• Monitor engagement / sales for Artist Development public events and callouts.

AUDIENCE DEVELOPMENT AND EVALUATION

• Research and draft comprehensive Audience Development plans for Arts Council England (ACE) Project Grant applications for artists and touring productions, with support from Head of Marketing: Public Programmes, and Lead Producer.
• Deliver against the Audience Development plan when applications are successful.
• Work closely with the Lead Producer to gather data from tour venues to meet ACE funding requirements and internal Key Performance Indicators (KPIs).
• Work with the Head of Marketing: Public Programmes to evaluate marketing campaigns across Producing & Touring and Artist Development, in line with agreed KPIs and the organisation's Business Plan to measure success and inform future campaigns.

*OTHER DUTIES*

• Along with the rest of the Communications team, ensure that The Place's website is up to date and optimised.
• Attend touring productions, acting as ambassador of the work and The Place.
• Any other duties as may be reasonably requested by the Head of Marketing: Public Programmes.

HEADER PHOTO CREDIT

Okan | 2025 | Photo by Andy Beeson-Brackstone