Marketing Officer

Reporting to the Head of Marketing: Public Programmes, this Marketing Officer will play a vital role in the Communications Team, supporting the development, implementation and evaluation of marketing campaigns for our Public Programmes strand with a particular focus on new work produced by The Place and toured nationally and internationally, and our Artist Development activity which supports independent artists at different stages in their careers.

This role will work closely with the Head of Marketing, the Marketing Officer (Public Programmes) and the rest of the Communications team on strategic projects that maximise opportunities to grow the reach, profile and loyalty for The Place in line with our brand values.

They will also work closely with the Projects Producers and Senior Producer in the Producing & Touring team, with artists at different stages in their careers to profile Artist Development opportunities and with independent producers and creative freelancers, nurturing existing and developing new relationships with venues and partners of varying shapes and sizes across the UK and internationally.

Through The Place's Public Programmes strand, we present more than 90 performances a year in our auditorium, making the venue one of Europe's busiest dance theatres. We also support some of the most exciting choreographers to create new dance works by commissioning and producing shows that are seen in London, across the UK and all over the world. We enjoy working in spaces where people love to watch and take part in dance, from playgrounds to outdoor festivals, and village halls to theatres. We embrace experiment and support artists and audiences to explore ideas that really matter today.

Please note that this role requires a willingness to travel.

The salary for this position is £30,492 per annum.

Salaries are reviewed in August each year when any cost-of-living increases are made. No salary changes are made until after successful completion of a probationary period.

This is an open-ended, permanent contract. This is a full-time position (equivalent to 40 hours per week). Your hours of work will be agreed with the line manager.

KEY RESPONSIBILITIES

Campaign Planning

• Support the Head of Marketing: Public Programmes to manage marketing budgets for touring productions.
• Support the producers, Press & PR Manager, and Head of Marketing: Public Programmes to build strong working relationships with artists to ensure that their creative vision and audience intentions are woven into communications plans.
• Develop each new productions' overarching marketing timeline together with producers and creative teams, from the research and development (R&D) stage of a project to its premiere and tour.
• Regularly review marketing timelines with each Project Producer, adapting to external factors like fundraising timelines and touring venues communications schedules.
• Regularly review the touring schedule with the Marketing Officer (Education Programmes) to ensure opportunities to align national student recruitment events with touring performances are considered.
• Collaborate with appropriate team members to ensure rural touring activity is profiled on The Place's digital channels including the website.

Campaign Delivery

• Deliver agreed marketing campaigns for The Place productions on tour (including performances at The Place), reporting to the Head of Marketing: Public Programmes, with support from freelance marketeers when required.
• Work with the Head of Marketing: Public Programmes, lead Producer and Artist/Company to develop marketing assets that communicate the work and celebrate The Place's brand.
• n collaboration with the Head of Marketing: Public Programmes, write and edit copy for promotional material, including for print, posters, advertisements, email, webpages, online posts and videos.
• Collaborate with the Digital Content Manager to support in the creation of digital content assets to be shared with programmers at the development stage and potential audiences at touring stage (e.g. trailer).
• Build strong working relationships with venue marketing teams on tour to maximise marketing potential and campaign impact.
• Manage social media plans for specific campaigns including overseeing paid social media activity in collaboration with an external agency.

Audience Development and Evaluation

• Research and draft comprehensive Audience Development plans for Arts Council England (ACE) Project Grant applications for artists and touring productions, with support from Head of Marketing: Public Programmes, and Lead Producer.
• Deliver against the Audience Development plan when applications are successful.
• Work closely with the Lead Producer to gather data from tour venues to meet ACE funding requirements and internal Key Performance Indicators (KPIs).
• Work with the Head of Marketing: Public Programmes to evaluate marketing campaigns across Producing & Touring and Artist Development, in line with agreed KPIs and the organisation's Business Plan to measure success and inform future campaigns.

Other Duties

• Along with the rest of the Communications team, ensure that The Place's website is up to date and optimised.
• Attend touring productions, acting as ambassador of the work and The Place.
• Any other duties as may be reasonably requested by the Head of Marketing: Public Programmes.