Senior Content Marketing Manager

Location:
Hybrid - At least 1 day per week at our Bristol or London office

Job type:
Open to candidates seeking either a 4-day or 5-day work week

Compensation
: £48,000 - £55,000 pro rata depending on experience

Company profile:

Ecologi B Corp is the UK's most trusted climate action platform. We inspire and empower businesses to reduce and measure their emissions using industry endorsed protocols, restore our planet through funding best-in-class climate solutions and report on their progress to net-zero.

We work with over 24,000 businesses including Co-op, O2, BAFTA albert, ITV, Ubisoft, Oracle, Capgemini, Mulberry and 300+ B Corps. Our community has collectively funded the planting of 89 million trees, the avoidance or removal of 3.4 million tonnes of CO2 and over 6 million m2 of habitat conserved and restored.

We're science-led and impact driven, aligned to the SBTi and Oxford Principles and guided by our Impact team and expert independent climate committee. We support leading industry standards including Gold Standard, VCS, Puro and 3rd party quality assessments. We're a proudly certified B Corp, in the Top 5% for Environment and Governance with an average 4.8 rating on Trustpilot.

As a team we're easy going and take great pride in our work. From brand marketing to product development, we're all striving to move the needle on the climate emergency. Our culture is about being honest and transparent so we trust each other, and about feeling part of something bigger than yourself. We're willing to do something good with our lives and for our planet. If you feel the same, we could be the right company for you

About the role:

As the Senior Content Marketing Manager at Ecologi, you'll play a pivotal role in leading and evolving our content strategy as we scale our impact and move further upmarket in targeting larger enterprises. This role is perfect for a hands-on strategic thinker and exceptional storyteller who understands how to engage larger organisations 250 FTE+ delivering high-quality content that positions Ecologi as a trusted industry partner and climate leader to senior sustainability professionals audiences, while aligning closely with our commercial and impact objectives and brand voice.

Our Ecologi brand has always focused on being simple, clear and engaging. In practice, this means that we think about the content themes which are relevant to our business audience, but we do this in a human way. We never forget what makes our brand special and our tone of voice unique. We make this content real, positive, inspiring, as well as authoritative and opinionated.

Working closely with our Marketing, Impact, Product and Commercial teams, you'll ensure our content directly supports business objectives and accurately reflects our climate expertise. This role will help elevate existing marketing campaigns ensuring that all distribution channels are being leveraged, from traditional content marketing to innovative AI-powered social selling approaches that resonate with enterprise audiences.

Day to Day:

• Represent the Ecologi brand, our values and tone of voice ensuring our brand shines through consistently in everything we do.
• Act as a subject matter expert in sustainability thought leadership yourself, you push our company thought leadership agenda forward through external and internal collaborators
• Lead the weekly and monthly content planning cycle by collaborating with our two Designers in our Ecologi Creative Studio as well as inter-departmental stakeholders from our Commercial, Partnerships, Impact and Product teams.
• Own and develop our content strategy, translating climate news and trends into impactful content with the wider teams that positions us as a leading climate action brand.
• Drive the end-to-end production of all required forms of content including video campaigns, thought leadership white papers, blogs, social media posts.
• Develop and manage the marketing content calendar, aligning priorities across multiple teams and executing consistently across platforms and channels.
• Work cross-functionally with multiple stakeholders and senior leadership to develop strategic partnerships, growth and enablement internally and externally.
• Understand the Sustainability Persona and B2B audiences including key decision makers within businesses and ensure content speaks to them on both a rational and emotional level.
• Apply a solid understanding of B2B content performance specifically (and how it differs from B2C content performance) and report back success metrics frequently to the key stakeholders.
• Managing and adhering to a yearly content and creative development budget, making effective decisions on resourcing and priorities.
• Work alongside external copywriters, animators, AI tools and content creators ensuring best-in-class quality and adherence to our brand guidelines.
• Possible future line management responsibilities for one Content Executive/Apprentice. This role already has the help of 0.4 of a FTE from an adjacent team in producing our templated social posts and helping with content distribution.

Job Requirements:

• Extensive experience in producing B2B content strategies within the sustainability industry.
• Experience leading and managing successful content teams and managing multichannel, cross-functional brand campaigns such as out-of-home and TV.
• Strong cross-functional collaboration skills, with the ability to convince and motivate stakeholders at all levels.
• Ability to operate at both strategic and executional levels - setting direction while rolling up your sleeves to deliver.
• Proven track record of delivering exceptional industry-leading engagement resulting in audience growth; including on all social media platforms (LinkedIn, Meta, YouTube etc).
• Experience managing large-scale budgets for campaigns.
• Experience with developing/reporting on success metrics.
• Great organisational skills, ability to juggle multiple projects at the same time as well as being reactive to climate news that needs quick reporting.
• You're a people person - you have the ability to form natural relationships, influence the narrative and through a passion for our mission, you inspire others to align with our vision and brand identity.
• Data-driven and passionate about implementing change based on data.
• Experience managing freelancers, external creatives and brand/creative agencies to deliver high-quality campaigns.

Must have

• Extensive experience in sustainability and climate action (ideally the VCM)
• Solid expertise in B2B communications and B2B marketing channels
• Expertise using AI tools for content writing and planning
• Project Management experience
• Google Analytics experience
• Social Media reporting tools (such as Hubspot & Sprout Social)

Bonus to have

• Prior experience in the Adobe Marketing Cloud
• Proficiency in Notion

Work perks & Benefits

• Pension:
  We match your contributions up to 5% in our defacto 5* rated company pension with Aviva which provides over 200+ funds to invest in.
• Flexible working:
  We work around your productivity; 9:30am to 3:30pm are our core working hours and the rest is flexible.
• Great annual leave policy:
  Taking a break is great for your ability to be brilliant at work; we offer a total of 37 days to reset and refresh throughout the year.
• Time off when you need it
  : We give you flexibility to juggle your work and personal commitments through a range of additional leave options such as volunteering leave, carers leave, compassionate leave and our sabbatical policy.
• Learning & Development
  : Everyone has a £350 personal budget that can be put towards any personal development activities of their choice, such as courses, conferences, reading, networking opportunities and more. We also have a centralised budget that employees can apply to utilise.
• Tech equipment
  : MacBook, monitor and peripherals provided.
• Working from abroad:
  Whether you have family abroad or just fancy a change of scenery, all team members are able to work up to 30 days abroad in any calendar year.
• Enhanced parental leave:
  Supporting parents to be is high on our priority list so if you've been with us for a minimum of 26 weeks up to any day in the qualifying week, you'll get 12 weeks at 90% pay if you're the primary carer, and 2 weeks full pay + 4 weeks at 50% pay if you're the secondary carer.
• Early Friday leave:
  Enjoy a head start to your weekend every Friday at 3:00 PM, embracing a healthy work-life balance

Diversity and inclusion

We are looking for shining stars and diamonds in the rough, and we're committed to creating a diverse environment and all qualified applicants will be considered regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, genetics, national origin, disability, age or any other grounds.