Sales Manager

5 days ago

Glasgow, Glasgow City, United Kingdom BFT Glasgow Central Full time £30,000 - £40,000 per year

Company Description

Body Fit Training (BFT) is a rapidly growing global fitness community with over 450 franchises sold worldwide and a membership base exceeding 58,000. Originating in Australia, BFT now has 300+ studios across Australia, New Zealand, Singapore, Hong Kong, the U.S, and the UK. Founded by Cameron Falloon, BFT utilizes scientifically proven training techniques and personalized heart rate technology to deliver 50-minute classes that combine cardio, strength, and resistance training. Our dynamic group sessions, overseen by accredited trainers, foster a team-driven community environment that keeps our members engaged and motivated.

We're now looking for a 
full-time Sales & Coaching Executive
 to help grow our community and deliver an exceptional member experience.

Role Overview

This is a hybrid role where you'll split your time between 
sales (around 70%)
 and 
coaching (around 30%)
.

  • In your 
    sales capacity
    , you'll be responsible for driving membership growth, managing leads, and delivering a seamless onboarding experience for new members.
  • In your 
    coaching capacity
    , you'll lead and assist in BFT group training sessions, ensuring our members receive world-class instruction, motivation, and support.

This is a great role for someone who is both 
commercially driven and passionate about fitness
, and who thrives in a high-energy, community-focused environment.

Key Responsibilities

Sales (70%)

  • Lead generation through outreach, referrals, partnerships, and local community engagement
  • Manage inbound enquiries (phone, email, walk-ins, social media) with professionalism and energy
  • Conduct in-person and over-the-phone sales consultations, tours, and trials
  • Achieve and exceed monthly membership sales targets
  • Maintain accurate records in our CRM systems (Hapana, GymSales, etc.)
  • Support studio marketing campaigns, open weeks, and local activations
  • Represent BFT with enthusiasm, confidence, and professionalism

Coaching (30%)

  • Deliver and assist with BFT group training sessions in line with the BFT methodology
  • Provide excellent member engagement and coaching on the gym floor
  • Support new members in their onboarding and integration into classes
  • Assist with fitness testing, member progress tracking, and programming delivery
  • Contribute to maintaining a safe, inclusive, and motivating training environment

What We're Looking For

  • Passion for health & fitness
     – you love training, and you love helping others succeed
  • Sales or customer service experience (fitness industry highly desirable)
  • Strong communication skills and ability to build rapport quickly
  • Results-driven mindset with proven ability to hit targets
  • Team player with a proactive, positive, and community-first approach

Qualifications (Required & Preferred)

  • Essential
    : Previous sales and coaching experience in gyms, boutique studios, or group training environments
  • Preferred:
     Fitness qualification – REPs Level 2 minimum (Level 3 Personal Training preferred) or CIMSPA equivalent

What We Offer

  • Competitive base salary plus uncapped commission on sales
  • Free BFT membership + staff discounts on merch and partner brands
  • Career development opportunities within a growing global brand
  • Fun, dynamic work environment in a central Glasgow location

How to Apply

  • Send your CV and a short cover note to [your email/contact] telling us why you'd be a great fit for 
    BFT Glasgow Central
    .

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