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Senior Digital Marketing Strategist

2 weeks ago

Burnley BB BN, United Kingdom Tone Agency Full time £45,000 - £60,000 per year

Purpose

To bridge creative and commercial performance - leading digital growth strategy across Tone's major clients and driving our own demand generation.

You'll be the voice of insight and direction: seeing what others don't, articulating what others can't, and bringing clarity to clients and internal teams alike.

This is a leadership role without the people management overhead. Ownership of results, relationships, and roadmap.

What success looks like

  • Clients trust you as their digital lead - the person who knows not just what's happening, but why.
  • Campaigns run smoothly without escalation, because you anticipate and steer.
  • Tone's own marketing presence grows month-on-month, driven by structured plans you create and deliver with support.
  • Reporting turns into storytelling. Data becomes clear, memorable, and actionable.
  • The MD is out of the weeds. You're owning the conversations, strategies, and narratives that keep clients progressing.

What a normal week looks like

  • Architect and oversee multi-channel strategies (PPC, SEO, Paid Social, LLM-driven content, and CRO).
  • Identify growth levers - design and prioritise experiments that drive measurable business outcomes.
  • Lead quarterly strategy sessions with clients, producing actionable roadmaps that others implement.
  • Create high-level performance narratives that connect marketing data to board-level business goals.
  • Design campaign structures, creative briefs, and testing frameworks that ensure every hour is well spent.
  • Oversee internal demand-gen - coordinating creative, automation, and funnel optimisation to attract new inbound work.
  • Confidently present to client stakeholders and internal teams, turning numbers into insight and decisions.
  • Stay ahead of platform, AI, and automation changes - ensuring Tone stays progressive in its approach.

Who you are

  • A senior performance marketer or strategist who's ready to own the room, not just the campaigns.
  • You see both creative potential and data logic - and can translate between them seamlessly.
  • Highly self-directed, structured, and capable of building systems around your work.
  • Commercially fluent: you can talk in ROAS, MRR, and LTV as comfortably as CTR or CPA.
  • Confident and charismatic communicator who simplifies complexity and earns trust.
  • Thrives on autonomy, clarity, and responsibility - not chaos or instruction.
  • Deeply curious about tech, automation, and how AI reshapes performance workflows.

Who you're not

  • A campaign executor waiting for briefs.
  • A technician who needs direction.
  • A reporter of data without the story.
  • Someone overwhelmed by moving parts - this role creates calm through systems and clarity.

Why Tone Agency

We're a creative-tech agency working with enterprise brands that value precision and pace. We're looking for someone who will build the connective tissue between creativity, technology, and measurable growth - freeing leadership to focus on the next horizon.

This is not a step sideways from "Digital Marketing Manager."

It's a step up into ownership, narrative, and influence.

Important

We get so many automated submissions we like to make sure who's really reading what we're saying... so we'll only consider applications who read this far, drop us an email to with any follow up that's relevant to the role. Why you, why now?

Job Type: Full-time

Pay: £45,000.00-£60,000.00 per year

Benefits:

  • Cycle to work scheme
  • Flexitime
  • Free parking
  • Work from home

Application question(s):

  • According to Google Maps, how long will it take to get from your home address to BB12 8BW? And will you drive?
  • Do you currently live in North West England? (Unfortunately we can only accept applications to people already in the area with appropriate commute distance.
  • Have you fully read the job description, including the note to email the work@ email address? (Sorry, we get a lot of automated applications unfortunately).

Work Location: Hybrid remote in Burnley BB12 8BN