Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Reports to: UK Marketing Manager

Hours: Monday to Friday – 9.00am – 5.00pm

Location: Staci UK, Walker Park, Blackburn

Salary: £30,000 – £33,000

About Us

Staci are fulfilment specialists offering expert multichannel logistics solutions: marketing and POS fulfilment, e-commerce and spare parts logistics. We are incredibly proud to have a diverse client portfolio with a host of the world's leading and best loved brands and retailers across Europe & the US. With over 2000 employees worldwide and more than 500 in the UK, we're big and diverse enough to offer you great development and an exciting career, but small enough to know and care about Team Members as individuals. If you are ambitious and talented and want to work in an environment where that won't go unnoticed then please read on.

Staci UK are certified Great Place to Work and

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Staci are accredited as a Stronger Together business partner 2025

Our Benefits

● 33 Days holiday including bank holidays, opportunity to carry over and buy additional holidays, plus get a day off for your birthday

● Eye care vouchers

● Access to Staci discount portal, shopping, holidays, cinema tickets

● Various Staci social events throughout the year

● Team member bonus

● Fairquid Loans

● Christmas Club

● Company pension

● Cycle to work

● Free onsite parking

● Sick pay

● Enhanced maternity/paternity

● Health and wellbeing portal

● Life assurance

● Paid volunteer time

● Reward & Recognition Scheme, Long Service and Team Member awards

Our Values

● Client First - We put our clients first

● Improvement - We continually improve our service

● Respect - We behave with honesty and respect

● Teamwork - We act as one team

● Ownership - We take ownership for our actions

Equality, Diversity, and Inclusion Statement

At Staci UK, we are committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives. We believe that diversity drives innovation and success, and we strive to create an environment that reflects the communities we serve.

We welcome applicants from all backgrounds, regardless of race, ethnicity, gender identity, sexual orientation, disability, age, or any other characteristic that makes each individual unique. If you require accommodations during the application process, please let us know—we are happy to support you.

Join us in building a workplace where everyone belongs

Role overview: As a Digital Marketing Specialist, you'll play a key role in shaping and delivering our digital presence.

Personality: We're looking for someone who is curious, creative and commercially minded, combining data driven insight with fresh ideas that add real value to the business. You'll be confident taking ownership, proactive in spotting opportunities and collaborative in working with sales and with colleagues across the wider group to share good practice. A natural communicator, you'll bring energy and enthusiasm to digital marketing, always looking for better ways to connect with audiences and deliver results.

Key Responsibilities:

Strategy and Planning

● Develop and implement end-to-end digital marketing strategies that align with business goals.

● Conduct market research and competitor analysis to uncover insights and guide planning.

● Define clear KPIs and measurable targets for all digital campaigns.

● Stay current with digital trends, tools, and best practices to keep us ahead of the curve.

Web Strategy, SEO & Content

● Lead the development of a high performing web strategy focused on user experience, conversion, and visibility.

● Oversee all content creation for the website, ensuring messaging is aligned, engaging, and SEO optimised.

● Support the build of a new website, contributing ideas on structure, design and wireframes to deliver an effective and user friendly platform

● Conduct keyword research and implement on page SEO best practices, including metadata, structure, and internal linking.

● Monitor site performance using Google Analytics, Search Console, SEMrush (or similar tools), and continuously optimise based on insights.

● Adapt strategies in response to SEO algorithm updates and evolving user behaviour.

Campaign Management

● Plan and execute paid search and display campaigns with a focus on ROI - from keyword targeting to creative and bidding strategies.

● Manage campaign delivery across key platforms, ensuring timely engagement with audiences.

● Collaborate with the wider marketing team to create compelling, search optimised content (blogs, articles, videos, infographics, etc).

● Build and manage personalised email marketing campaigns through Dynamics, using marketing automation to drive lead generation.

Analytics & Reporting

● Track, analyse, and report on digital marketing performance, identifying opportunities for optimisation and growth.

● Deliver regular reporting on campaign KPIs and website performance, with actionable recommendations.

● Run A/B testing across digital assets (ads, emails, landing pages) to refine messaging and improve outcomes.

Project Management & Collaboration

● Manage multiple digital projects simultaneously, ensuring quality and timely delivery.

● Collaborate with sales and external partners to ensure a joined up approach across all digital activity.

● Monitor and manage digital marketing budgets effectively across channels and campaigns.

What we're looking for:

Experience & Skills

● Ideally, a degree in Marketing, Business, or a related discipline.

● Proven experience in digital marketing, supported by successful multichannel campaigns.

● Strong knowledge of SEO, including hands on use of tools like SEMrush, Ahrefs, and Google Search Console.

● Proficiency with Google Analytics, Google Ads, and ideally Dynamics marketing module

● Demonstrated experience managing email campaigns.

● Excellent communication skills, both written and verbal - with the ability to craft clear, persuasive messaging for different audiences.

● Strong grasp of content marketing, lead generation, and audience engagement.

● Highly analytical, with the ability to turn data into meaningful action.

● Well organised and able to manage multiple projects and deadlines.

● Self motivated and proactive, with a passion for continuous learning.

Key Competencies

● Demonstrates consistent motivation, commitment, and professionalism.

● Communicates effectively to drive collaboration and clarity.

● Prioritises tasks and resources to deliver accurate and impactful work.

● Brings creative thinking and embraces innovation.

● Works collaboratively across departments and supports team success.

Objectives:

● Increase the volume and quality of digital leads to support UK growth targets, with at least 60% of new business opportunities coming through digital channels

● Strengthen our online presence through a consolidated, high performing website and improved SEO visibility

● Deliver digital campaigns that generate measurable ROI and drive enquiries across target sectors

● Enhance user experience across all digital touchpoints, ensuring interest converts into action

● Put in place clear reporting and insight processes so the business has full visibility of digital performance and opportunities

● Work closely with sales and colleagues across the group to create a joined up approach that supports cross sell opportunities and strengthens our market position

Shortlisted candidates will be contacted within 2 weeks of the application deadline. Interviews are expected to take place between and

Please note in the event of a high volume of applications, we are unable to contact all applicants. If you do not hear from us within 4 weeks of applying, please assume your application has been unsuccessful on this occasion.

Job Types: Full-time, Permanent

Pay: £30,000.00-£33,000.00 per year

Benefits:

• Additional leave
• Company pension
• Cycle to work scheme
• Enhanced maternity leave
• Enhanced paternity leave
• Free flu jabs
• Free parking
• Life insurance
• On-site parking
• Paid volunteer time
• Sick pay
• Store discount
• Work from home

Work Location: In person