Sales Development Representative
2 weeks ago
- Birmingham - Hybrid (1/2 days a week in the office)
- SDR team leader - Hands on SDR role whilst managing 1 other SDR
- Circa 40k base - 60k OTE
My client is redefining how businesses handle HR. Their platform combines smart automation with expert HR support to help companies save time, reduce risk, and empower their people. They're growing fast and looking for a
Player-Coach to join us as our new SDR
Team Lead
to lead from the front while building and scaling our outbound sales development function.
The Role:
As
SDR Team Lead
, you'll be both hands-on in prospecting and responsible for coaching a small team of SDRs. You'll set the standard for outreach excellence, refine our playbook, and help the team consistently generate high-quality sales meetings for our Account Executives. This role is ideal for someone who thrives in a fast-paced startup, enjoys rolling up their sleeves, and is passionate about both individual contribution and team development.
What You'll Do:
Player (Individual Contributor)
- Prospect into target accounts using a mix of calls, emails, LinkedIn, and creative outreach.
- Qualify inbound and outbound leads to build a strong sales meeting pipeline.
- Book discovery meetings with relevant Stakeholders for the AE's.
- Test and refine messaging to resonate with our target ICP.
Coach (Team Leadership)
- Mentor and train SDRs on outreach techniques, messaging, and qualification.
- Monitor activity and pipeline metrics, providing regular feedback and performance coaching.
- Collaborate with Marketing and Sales to optimize lead generation strategies.
- Help define and document the SDR playbook, ensuring repeatable success.
- Hire, onboard, and scale the SDR team as we grow.
What We're Looking For:
- 2–4+ years of SDR/BDR experience in B2B SaaS, ideally in HR tech.
- Proven track record of exceeding pipeline and meeting-booking targets.
- Previous experience mentoring or managing junior SDRs is a plus.
- Strong communicator with excellent written and verbal skills.
- Data-driven, process-oriented, and comfortable with CRM/engagement tools (HubSpot experience is a plus)
- Self-starter who thrives in a start-up environment — resilient, and adaptable.
Why them:
- Be part of a fast-growing HR tech company with a mission that matters.
- Opportunity to shape the SDR function from the ground up.
- Career progression into full-time sales leadership or AE path.
- Competitive compensation with base + commission
- A supportive, collaborative, and ambitious team culture.
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