Senior Marketing Analyst

2 days ago

London, Greater London, United Kingdom Zopa Full time £60,000 - £120,000 per year
Our Story   Hello there. We're Zopa.   We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don't like about finance and does the opposite. We're redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we've built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at  
We're incredibly proud of our achievements and none of it would be possible without the amazing team here. It's not just industry awards we're winning, we've also been named in the top three UK's Most Loved Workplaces. 
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you'll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife
At Zopa, Product Analysts are the people that inspire ideas and strategies to drive our business forward and make our products better for customers.   
Our analysts are a mix of creative problem solvers and number whizzes with a passion for translating numbers into business opportunities and delivering insights to drive decision-making. They're also strong communicators with the ability to story-tell with data to both technical and non-technical stakeholders alike.      Our analysts are deeply embedded into the business and will interact with individuals at all levels of the business from Managers to our leadership team.     We're currently looking for a new Senior Product Analyst to join our Customer Growth Tribe.     Customer Growth is Zopa's newest tribe. Our mission is crystal clear: to welcome 1 million new customers to Zopa each year Not just any customer, but high value exchange relationships where customers derive immense value from our products, and in turn generate great value for our business.   A day in the life...
  • Generating key insight from data and then using this insight to drive growth across all channels owned (think: in-product, existing customer base etc.), earned (think: referrals, SEO etc.) and paid (think: digital marketing)  
  • Help build valuation models that predict the lifetime value of customers, analyse our marketing the funnel and how changes in our marketing impacts acquisition rates and the quality of customers we attract, as well as how we can maximize return on marketing investments with an eye towards proving incrementality
  • Support in building and pushing out a plan to integrate AI into our marketing strategy, to improve our content generation and the way we analyse our data to work out how to get the best deals to the right people at the best time 
  • Creating and driving forward strategies to move Zopa customers from single-product holders to people engaging with and evangelising Zopa's many offerings 
  • Working with our marketing and developer teams to support Zopa's paid/digital marketing strategy – a new frontier for our company that has previously utilised aggregators to grow 
  • Problem solving together with software engineers, product designers and our operational teams to build the best possible customer experiences 
  • Working collaboratively with Compliance, Brand, Finance and other key stakeholders to assess feasibility and implications of initiatives 
  • Working on growth initiatives, monitoring key metrics, identifying improvement opportunities, and proposing solutions 
  • Working on technical initiatives, building an understanding of the system and key integrations with other teams  
About you...
  • Some experience in a challenging, fast-paced environment (e.g. start-up, banking, consulting) 
  • You're analytical and have excellent attention to detail
  • You have a quantitative background and you're a natural at turning data into insight that supports decision making. If you've got previous experience using SQL or Python to analyse data, even better 
  • You can communicate your insights succinctly and influence upwards, downwards and sideways  
  • You are empathetic. You do the right thing for customers, even if it's the more challenging option 
  • You're a self-starter. You know when to ask for support and you're not shy about doing so, but you don't wait to be told what to do 
  • You don't define yourself narrowly. You roll up your sleeves and jump in where help is required, and you're always looking to learn 
  • You're passionate about creating the next generation of financial products using innovative technologies
Please note - no candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you*  
#LI-JR1
At Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.   You'll also have the option of working from abroad for up to 120 days a year* But no matter where you are, we'll make sure you've got everything you need to thrive, both in your work and home life, from day one.
*Subject to having the right to work in the country of choice
Diversity Statement Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.  We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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