Manager, Digital Marketing

1 week ago

London, Greater London, United Kingdom Future Classic Full time £40,000 - £80,000 per year

About the Role

Future Classic is looking for a creative and data-savvy digital marketer to lead marketing strategy and campaign execution for our artists and releases in the UK and Europe. You'll work directly with artists and their management to shape and deliver impactful global campaigns that feel locally resonant, with a strong emphasis on fan building and moment making.

Key Responsibilities

Marketing Strategy & Execution

  • Ideate and execute effective digital marketing campaigns
  • Adapt global marketing strategies and timelines to the UK/EU market, identifying cultural moments and creative tactics that align with artist and campaign objectives
  • Lead local marketing execution for global priority projects, including tour marketing, experiential moments, and fan activations
  • Own influencer and creator marketing initiatives - from direct outreach to agency coordination - tailored to niche scenes and communities
  • Drive social media content strategies that amplify artist narratives and campaign moments

Account & Partner Management

  • Be the primary day-to-day point of contact for artists and their management
  • Manage marketing budgets and project funding for label releases
    Coordinate DSP pitching and digital supply with distribution and retail partners
  • Maintain strong working relationships with internal stakeholders and external partners (publicists, pluggers, creative collaborators, etc.)

CRM & Fan Funnel Strategy

  • Implement CRM growth tactics including pre-save, newsletter, SMS, and audience segmentation
  • Collaborate with global team on fan funnel strategy, lead capture initiatives, and engagement automations across tools like Laylo, Mailchimp etc.

Paid Media & Promotion

  • Collaborate with internal teams and external vendors to brief and manage paid media campaigns (TikTok, Meta, YouTube, programmatic, etc.)
  • Use fan and consumption data to optimize spend across acquisition and engagement goals

Data & Analysis

  • Track and interpret campaign performance using tools like Chartmetric, DSP portals, Meta Business Suite, and Trendpop
  • Identify audience, consumption, and creator trends to inform rollout strategy and creative direction
  • Translate data into clear insights and next-step actions for artists, managers, and internal stakeholders

About You

  • 2–4+ years experience in music, youth culture marketing, digital strategy, or entertainment
  • Deep knowledge of DSP ecosystems, social platforms (TikTok, Instagram, YouTube), and music release workflows
  • Comfortable briefing and analyzing campaigns across paid media, influencer, and CRM channels
  • Familiarity with analytics and audience insight tools (Chartmetric, Soundcharts, TikTok Creator Tools, Meta dashboards, etc.)
  • Strong organisational and project management skills — able to keep complex, multi-stakeholder campaigns on track
  • A deep, authentic love for music and familiarity with the artists, subcultures, and scenes that surround Future Classic
  • Comfortable working flexible hours to support global rollouts and live moments

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