Growth Marketing Manager

Department:
Marketing

Location:
London

Description
At Energy Aspects, our talented people and teams are the foundation of our success. We are seeking a dynamic and results-driven Growth Marketing Manager to join our growing team. In this brand new role, you will plan and execute innovative marketing campaigns, and have a proven track record in driving lead growth and utilising data-driven insights to optimise channel performance.

The successful candidate will thrive in a fast-paced environment with a growth mindset and have the opportunity to plan and execute comprehensive marketing campaigns and work closely with commercial teams. The candidate will use their experience to bring demonstrable results in a dynamic, global environment focused on clients from world-leading organisations across the energy and financial sectors.

In return, we provide a supportive and inclusive environment where you can grow and make your mark in the vibrant energy sector, mentored, and guided by our respected experts. Our high-performance collaborative culture rewards initiative and drive, offering excellent remuneration, long terms incentives and exciting work.

Key Responsibilities
Campaign Management:

• Plan and execute multi-touch, multi-channel, integrated campaigns focused on lead generation and nurture across key jurisdictions and products
• Manage the end-to-end campaign process, including planning, execution, monitoring and optimisation of various paid/unpaid/earned channels including website, email, social media, content marketing, paid advertising, and events/webinars.
• Identify target audiences and tailor campaign plans to reach and engage them
• Effectively utilise marketing automation to build nurture programs and scale demand generation efforts
• Ensure all campaigns are delivered on time, within scope, and within budget.
• Manage and support on execution of in-person events, including communications and logistics.

Data Analysis and Reporting:

• Measure and report on the success of demand generation campaigns, using metrics and KPIs such as leads, conversions, and revenue
• Provide regular updates to Head of Demand Generation on campaign performance
• Prepare reports on campaign outcomes, insights and recommendations for improvement
• Utilise data-driven insights to refine and optimise future campaigns for maximum impact
• Monitor market trends and competitor activities to inform campaign strategies and tactics

Marketing Technology

• Leverage marketing technology tools, platforms and AI to enhance campaign effectiveness and efficiency
• Stay up to date with the latest marketing technologies and trends to drive innovation
• Effectively utilise marketing automation systems to streamline campaign processes
• Strive to follow and implement best practices, and reinvest in marketing tactics and channels that deliver results

Collaboration and Communication:

• Work closely with the global sales and account management teams to ensure alignment on lead generation, lead follow-up and lead nurturing processes
• Collaborate with other marketing functions (e.g. events, brand) to ensure a cohesive and integrated marketing strategy
• Communicate campaign plans, progress, and results to key commercial stakeholders
• Build key relationships across Sales and Marketing, Research, Content, Tech and Design

Skills, Knowledge & Expertise

• 5 - 7 years of experience in B2B marketing, demand generation or growth marketing
• Strong lead/demand generation experience, with excellent skills in digital marketing and automation
• Proficiency in marketing automation and CRM software, such as Salesforce and Pardot
• Proven track record delivering campaigns targeting new logo acquisition, cross-sell and upsell
• Strong experience planning and executing account-based marketing initiatives
• Excellent understanding of content marketing, social media, PPC and other digital marketing channels.
• A deep understanding of the customer journey and the ability to drive the delivery of personalised and targeted campaigns that address the specific needs and pain points of different customer segments.
• Strong analytical skills with experience analysing data and making data-driven decisions
• Excellent written and verbal communication skills
• Ability to prioritse and manage multiple tasks and projects, and work cross-functionally with various teams across regions
• Flexibility and adaptability to work in a dynamic and high growth environment
• Bachelor's degree in marketing or related field

Desirable skills:

• General knowledge of the energy and financial markets would be beneficial

Job Benefits
Welcome to our unique workplace where a passion for our industry-leading product sits at the heart of who we are.

Life at EA is completely eclectic, fostered through the global nature of the business and a real appreciation of the many cultures of our diverse team. We unite as a single, cohesive team through an array of social clubs that cater to a spectrum of interests, from running and yoga to football and culinary adventures. These groups create a collegial and dynamic atmosphere that extends beyond work, promoting a healthy and balanced lifestyle for our team.

Our strategically located offices are all set in prestigious buildings, offering you the convenience of nearby gyms, retail therapy, diverse dining options, and accessible public transport.

Our office spaces are thoughtfully equipped to enhance your day-to-day experience whether working independently or collaborating with teammates. Enjoy the simple pleasures of a freshly brewed coffee, healthy snacks, and a social space for celebratory moments. One of the unique traits of life at Energy Aspects is the way our international colleagues often delight us with treats from around the globe. It's safe to say you'll never go hungry in our offices

We recognise your contribution with a competitive compensation package that includes annual bonuses, comprehensive private health insurance, and substantial pension contributions. Additionally, we offer company share options, subsidised gym memberships, and a generous holiday policy to support your financial and personal well-being.

Join a company that values your professional growth and personal fulfilment, all within a supportive and engaging environment.