Campaign Manager

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Campaign Manager

£50,000 - £55,000 + benefits

Up to 12 months (maternity cover role)

Full-time (35 hours per week)

Wimbledon (flexible and hybrid working)

About us

We've been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We're the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.

We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days' holiday with an option to buy and sell days, personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.

The role

As the Campaign Manager, you will be instrumental in orchestrating and implementing engaging campaign plans that strengthen member relationships, drive renewals, and enhance long-term engagement across CIPD membership. You will combine planning, creative innovation, and analytical evaluation to ensure optimised performance of our communications highlighting the value of membership across multiple channels, supporting member retention and lifetime value.

You will be responsible for crafting and executing campaign strategies that resonate with key audiences, encouraging continued membership and engagement with member benefits and resources. By fostering strong relationships with key stakeholders, channel owners, and colleagues you will play a pivotal role in strengthening CIPD's connection with its members and enhancing the impact, relevance, and effectiveness of its retention and renewal communications.

You will also be managing a Campaign Executive, setting organisational objectives, and supporting professional growth.

What you'll be doing

• Developing campaign plans focused on member engagement, retention, and renewals
• Delivering innovative approaches by using member insights and data to deliver clear value.
• Translating strategic goals into creative, results-driven activity plans and briefs.
• Executing communications across owned and supported channels with consistency and alignment to retention goals.
• Coordinating with channel owners and teams for seamless roll-out and localisation.
• Ensuring messaging is relevant and impactful across key Global and UK markets, reinforcing member connection.
• Monitoring and analysing campaign performance using data and insights.
• Recommending and implementing optimisations to increase engagement, renewals, and ROI.
• Communicating campaign objectives, expectations, and key performance metrics clearly.
• Collaborating with channel managers to align campaigns and drive measurable retention outcomes.

What you'll need to be successful

• Experience in marketing, communications, or related fields is essential.

• Proven success in multi-channel campaign management with measurable outcomes preferably in engagement, retention, or renewals.

• Strong analytical skills with the ability to interpret data and optimise campaigns.
• Excellent communication and stakeholder management skills.
• Innovative, detail-oriented, and willing to challenge the status quo.
• Strategic and tactical marketing expertise, able to balance big picture thinking with practical execution.

If this role describes you and your career aspirations, click apply.

CIPD Empowering People-Valuing Difference. At the CIPD, we believe that every person brings unique perspectives, experiences and strengths that enrich our workplaces and communities. We see diversity as the wide range of visible and non-visible differences that make each of us who we are — including, but not limited to: age, colour, disability, ethnicity, education, gender identity, neurodiversity, religion or belief, relationship status, sex, sexual orientation, socio-economic background and other personal and protected characteristics and experiences.

Research continues to show that equality, diversity and inclusion (EDI), drives better decision-making, innovation and problem-solving and in turn better organisational business outcomes. By embracing our differences and creating equal opportunities and inclusive cultures we can build environments where everyone feels respected, valued and able to thrive — and where both organisational and individual goals are achieved.

We are determined to ensuring employment policy and practice promote and deliver EDI at every stage of the employment relationship. This includes not only recognising and understanding how each individuals personal and protected characteristics can either advantage or disadvantage employment experiences and outcomes, but also to continually strengthen our understanding and sharing the benefits EDI.

Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible.