Global Digital Marketing Manager

5 days ago


Wimbledon, United Kingdom Alexander Lloyd Full time

Global Digital Marketing Manager

Location - South London with VERY flexible working options

£60,000/£70,000 + bonus + bens

Alexander Lloyd are proud to be exclusively partnering a progressive and forward thinking International Retail/FMCG Organisation with the key hire of a Global Digital Marketing Manager

The Digital Marketing Manager is responsible for driving the strategy and execution of digital paid media across the organisation. The role will set the strategic direction for digital activity across paid media activities ensuring they collaborate closelywith marketing, global & local brand managers across all regions. Delivering paid media campaigns that are optimised to drive KPI conversion

Key Responsibilities
- Setting the strategic direction globally, multi-channel digital media initiatives; specifically across Paid Search, Paid Display & Paid Social
- C-ordinate best-in-class communication between agencies and in-house teams across regions.
- Collaborate closely with the commercial teams across the regions, to develop their paid media campaigns, aligning objectives, KPIs and campaign evaluation
- Support the global brand team during campaign development to ensure assets being developed will support the paid media strategy
- Provide expertise to global strategic launches & strategies ensuring our paid media approach is considered in any future strategic direction e.g. the development of a DTC channel
- Lead the development and roll-out of best practices to streamline reporting and drive effective communication to stakeholders in a timely manner. Ensure this is reflected both internally and by agency partners for optimal campaign execution
- Collaborate with broader global teams to ensure the digital data is comprehensive, actionable, and accurate
- Stay ahead of industry trends and emerging digital channels

Person Specification
- Both hands-on and strategic training across all paid media platforms
- Expert level ad management capability, specifically within Google and Meta. Programmatic network experience a plus
- Good combination of strategic vision and executional excellence
- Technologically curious with a pulse on industry trends and news
- International experience
- Diverse background in agency and/or brand
- Knowledgeable of wellness industry and regulatory environment would be of strong interest

This is only one of many vacancies we are handling. Alexander Lloyd is the leading recruiter across a range of roles within the FMCG sector.



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