Marketing Lead

1 week ago

London, Greater London, United Kingdom Michael Page Full time £45,000 - £80,000 per year

Working for a high end, growing whisky investment firm who are looking to hire a Marketing Lead into their business in central London.

This role will be focusing on driving their growth marketing and acquisition strategy and will work closely with the company founders.

Client Details

The client are a whisky investment firm working with high net worth individuals on their investment portfolio strategy. This is an exciting role to work in an industry that blends high end

Description

Key responsibilities of the Marketing Lead:

Strategy & Planning

  • Develop and execute the annual marketing plan in alignment with business objectives, revenue targets, and brand positioning.
  • Define and segment target audiences, building tailored marketing strategies for each group (e.g., collectors, connoisseurs, younger drinkers, global markets).
  • Monitor market trends, competitor activity, and customer insights to adjust strategy and spot opportunities.

Brand Management

  • Protect and evolve the brand identity across all channels, ensuring consistency of tone, visuals, and storytelling.
  • Champion the brand's heritage and authenticity while innovating for modern relevance.

Campaign Development & Execution

  • Plan, create, and oversee integrated marketing campaigns across digital, social, email, print, events, and partnerships.
  • Drive new product launches and seasonal promotions to boost customer engagement and sales.

Digital & Performance Marketing

  • Manage website content, SEO/SEM strategy, and analytics with a strong focus on user journey.
  • Lead paid advertising campaigns (Meta etc), ensuring strong ROI.
  • Oversee email marketing, CRM journeys, and loyalty-building strategies.

Partnerships & PR

  • Identify and manage brand collaborations.
  • Liaise with PR agencies and industry influencers to maximise earned media and visibility.

Analytics & Reporting

  • Set KPIs and track marketing performance regularly, presenting insights to senior leadership.
  • Use tools like Google Analytics, Meta Business Suite, HubSpot (or equivalent) to measure customer acquisition, engagement, and ROI.

Team & Stakeholder Management

  • Collaborate closely with Sales, Finance, and Operations teams to align marketing activities with company goals.

Profile

The successful candidate for the Marketing Lead role:

  • 5+ years of experience in a similar marketing role, ideally within whisky, spirits, premium beverage, or luxury investments or financial services
  • Proven track record of revenue-driving marketing campaigns and brand growth.
  • Deep understanding of consumer behaviour, especially in the whisky or alcohol sector.
  • Strong digital marketing expertise including paid media, email, SEO, and analytics.
  • Excellent storytelling and content development skills.
  • Strong budget management, reporting, and ROI analysis capabilities.
  • Creative thinker with commercial acumen and a drive for performance.

Job Offer

Competitive

  • Head of Product Marketing

    3 days ago

    London, Greater London, United Kingdom Scrumptious Marketing & Events Full time

    Location: London / Hybrid Salary:Up to £50,000 per annum (dependent on experience)We're looking for a brilliant Head of Product Marketing to lead the strategy for the B2B arm of Scrumptious, overseeing everything from CRM setup and automation to paid digital advertising and go-to-market campaigns. You'll play a pivotal role in shaping how Scrumptious...

  • Junior Marketing Executive

    5 days ago

    London, Greater London, United Kingdom Decipher Marketing UK Full time £312,000 - £381,200 per year

    Are you a highly motivated, adaptable, and fast learning marketer ready to jump into the fast-paced world of digital marketing? We are a dynamic and growing Digital Marketing company looking to add a new Junior Marketing Executive to our team. This is an incredible opportunity for a fast learner to get hands-on experience and rapidly progress their career by...

  • Email Marketing Associate

    5 days ago

    London, Greater London, United Kingdom Maneuver Marketing Full time £35,000 - £60,000 per year

    Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver MarketingOur Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.In just 5 years, we kicked off our own DTC Health & Wellness brand from...

  • Marketing Outreach Specialist

    1 day ago

    London, Greater London, United Kingdom Product Marketing Alliance Full time £27,000 - £30,000 per year

    The Company:When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we're home to thriving communities for them all.We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share...

  • Head of Marketing

    24 hours ago

    London, Greater London, United Kingdom The Reddit Marketing Agency Full time £60,000 - £120,000 per year

    Head of Marketing - Full Time, RemoteOverviewWe are looking for a Head of Marketing who can strengthen our brand, grow awareness, and drive consistent demand. This role suits someone who understands modern content strategy, organic search, and the shift toward AI influenced discovery. You will own the full marketing engine, set clear direction, and build a...

  • Marketing Manager

    2 weeks ago

    London, Greater London, United Kingdom Velo - B2B Marketing Agency Full time £40,000 - £43,000 per year

    Velois an award-winning B2B marketing agencyworking in manufacturing, professional services, and the technology sectors HQ-ed in SE1, London. We're built on recommendation, which means our clients think we're good enough at what we do to tell others. And they have done so for over 15 years. It means high standards, a fast pace, and rewarding...

  • Interim Marketing Director

    1 week ago

    London, Greater London, United Kingdom AFM - Association Française du Marketing Full time £60,000 - £120,000 per year

    The RoleWe're looking for a strategic marketing leader to define and drive the EMEA Marketing and Investment strategy for Molton Brown. This role covers the full consumer marketing funnel—Awareness, Engagement, and Conversion—across both direct (stores, outlets, digital) and indirect (Wholesale, Travel Retail, and Pure Play) channels in our key markets,...

  • Marketing Lead

    1 week ago

    London, Greater London, United Kingdom HEAL Health Full time £40,000 - £70,000 per year

    Company DescriptionHEAL Health is revolutionizing private healthcare by integrating clinics, AI technology, and professionals into one seamless platform. Operating in three core areas Clinic Operations Growth Partners, HEAL MedClinic, and HEAL Finance & Growth HEAL supports healthcare providers with efficient scaling, state-of-the-art patient care, and...

  • Marketing Lead

    1 week ago

    London, Greater London, United Kingdom Ebury Full time £40,000 - £80,000 per year

    Ebury is a global fintech firm dedicated to empowering businesses to expand internationally through tailored and forward-thinking financial solutions. Since our founding in 2009, we've grown to a diverse team of over 1,700 professionals across 40+ offices and 29+ markets worldwide. Joining Ebury means becoming part of a collaborative and innovative...

  • Marketing Lead

    5 days ago

    London, Greater London, United Kingdom Ebury Full time £40,000 - £70,000 per year

    Ebury is a global fintech firm dedicated to empowering businesses to expand internationally through tailored and forward-thinking financial solutions. Since our founding in 2009, we've grown to a diverse team of over 1,700 professionals across 40+ offices and 29+ markets worldwide. Joining Ebury means becoming part of a collaborative and innovative...