Head of Sales

15 hours ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Grafton Recruitment Full time £60,000 - £70,000 per year

Head of Central Sales – Customer Solutions

North East

£65k-£70k + Car + Bonus + Benefits

Are you a strategic leader with the energy to drive transformation and the grit to deliver results? This is your opportunity to lead a high-impact central sales function at the heart of a fast-paced, service-led business within the commercial equipment rental and leasing industry.

We're looking for a
Head of Central Sales
to shape the future of customer engagement, sales performance, and operational excellence. You'll be the driving force behind revenue growth, quote conversion, and customer satisfaction — all while embedding a culture of ownership, accountability, and service brilliance.

Why This Role Matters

  • Lead a multi-functional team across internal sales, customer contact, and solutions
  • Be the central link between depots, divisional teams, and customer operations
  • Own and optimise sales processes, invoicing accuracy, and service delivery
  • Champion transformation through CRM, BI, and scalable systems
  • Deliver against strategic OKRs that power frontline performance

What You'll Be Doing

Sales & Commercial Delivery

  • Convert inbound enquiries into profitable orders across multiple product lines
  • Drive quote conversion, upselling, and customer lifetime value
  • Monitor key KPIs including margin, revenue retention, and conversion rates
  • Embed a "sales through service" culture across all customer touchpoints

Process Ownership & Governance

  • Own hire processes and ensure clean, accurate invoicing
  • Align sales operations with divisional and depot teams
  • Champion continuous improvement and operational discipline

Customer Experience & Service Excellence

  • Drive a "right first time" approach across all channels
  • Use data and feedback to resolve root causes of dissatisfaction
  • Promote responsiveness and joined-up service delivery

Depot & Network Engagement

  • Act as the central hub between depots and customer teams
  • Provide coaching and governance to ensure consistent practices
  • Foster collaboration across the network

Leadership & Culture

  • Lead with clarity, energy, and purpose
  • Inspire and develop team leaders with coaching and succession planning
  • Model behaviours that reflect trust, accountability, and continuous improvement

Transformation & Data-Led Decision Making

  • Lead CRM and system rollouts, driving adoption and performance
  • Align end-to-end customer journeys with commercial goals
  • Leverage BI tools to embed a data-driven culture

OKR Ownership

  • Translate strategic goals into measurable team deliverables
  • Own dashboards that track sales, service, and transformation outcomes

What You'll Bring

  • Senior leadership experience in rental, hire, contact centre, or B2B service environments
  • Proven ability to deliver sales through service and lead high-volume teams
  • Strong commercial acumen and operational resilience
  • A collaborative, coaching-led leadership style
  • Experience driving transformation and cross-functional alignment

Success Looks Like

  • Revenue growth across key product lines
  • High quote-to-order conversion rates
  • Outstanding customer satisfaction scores
  • Clean, accurate invoicing and process compliance

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