Brand Manager

Date Posted: 07/11/2025

Location: London

Job Type: Full time

Apply Now

Purpose
We're specialists in retirement, but not your typical financial services company. We're building something different, and we're looking for people who are too.

If you're agile, ambitious and passionate about doing the right thing for customers, this is your chance to make a real impact. As Brand Manager, you'll play a key role in shaping and activating a brand that challenges convention, building equity through bold content, partnerships and experiences that bring our purpose to life: helping people achieve a better later life.

About Just
We help people achieve a better later life. That's our purpose and it's the reason we exist. We are a fast-growing company helping customers enjoy the retirement they deserve. We do this through a variety of market leading, award-winning products and services, delivered by a diverse team of over 1,400 purpose-led colleagues who genuinely put the customer at the heart of everything we do.

This is a brilliant time to join our business. We are on an exciting growth journey to become the UK's most loved retirement expert.

Key Responsibilities

• Develop and execute brand-building strategies across owned, earned, and paid channels.
• Activate the brand platform through compelling content, partnerships, and PR.
• Act as brand guardian — ensuring consistency in identity, tone, and messaging.
• Maintain and evolve brand guidelines, templates, and toolkits with internal and agency partners.
• Track and analyse brand performance using qualitative and quantitative metrics (e.g. NPS, brand sentiment, Category Entry Points).
• Monitor market trends and competitor activity to identify opportunities and risks.
• Partner with insights and analytics to measure ROI and deliver brand health reports with actionable insights.
• Plan and deliver brand activations, sponsorships, and experiential campaigns that drive awareness and engagement.

What We're Looking For

• Lead the development and execution of our flagship content platform, partnering with experts, creators and influencers to deliver authentic, engaging content across app, web and social channels.
• Work with the content strategy team to activate the brand through creative, audience-led storytelling that drives engagement and social reach.
• Track and analyse brand health in partnership with the insights team, using metrics such as brand sentiment, NPS and category entry points to guide strategy and optimise positioning.
• Ensure consistent application of the brand strategy, value proposition and messaging across all customer touchpoints for a cohesive brand experience.
• Collaborate with cross-functional teams in daily stand-ups and stakeholder meetings to share updates, address blockers and ensure delivery against project timelines and objectives.

Our behaviours
At Just you'll have the opportunity to develop your career, whilst making a difference to the lives of those around you. You'll be part of a company with a strong and distinctive culture - we're ambitious, curious and collaborative – and every decision we make centres around being Just and delivering the best outcomes for our customers.

What's In It For You

• A competitive salary, pension scheme and life assurance
• 25 days annual leave plus an additional day on us for your birthday
• Private medical cover and income protection, just in case
• A generous and highly achievable bonus scheme
• Opportunities to progress your career in-role and within the company
• Free access to the Headspace app, 24/7 employee assistance helpline and trained physical and mental health first aider
• A variety of employee funded benefits available via our online benefits portal
• Plus, several additional purchase options available for you and your loved ones

Explore our full range of benefits on our dedicated benefits page.

Belonging at Just
Valuing diversity of thought and fostering a sense of belonging is critical to our business success, driving innovation and balanced decision making. Our work on DEIB (Diversity, Equity, Inclusion and Belonging) aims to deliver a brilliant employee experience underpinned by a sense of belonging, where our people feel proud to work at Just.

We remain committed to our publicly disclosed HM Treasury Women in Finance Charter and Race at Work Charter targets and support a wide range of employee network and events, championing issues including intergenerational working, social mobility and neurodiversity.

Be Bold. Be Brilliant. Be Just
Apply Now