Brand Manager

Be part of an iconic story.
TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger's global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here (YouTube, Instagram, TikTok)

We currently have two vacancies for Brand Managers, one will oversee the Tommy Hilfiger brand and one will oversee the Calvin Klein brand.

About THE ROLE
As Brand Manager for TOMMY HILIFGER or CALVIN KLEIN, you will be reporting into the Brand & Planning Director. You will be an expert for the Hub, with in depth knowledge across the breadth of divisions for the brand. You will play a strategic and tactical role bridging brand identity, market needs, and commercial goals. You will be able to effectively communicate and bring to life the brand story for internal stakeholders (such as sales managers) and external ones (such as wholesale partners). You will do this by effectively championing the brand's values as they relate to specific divisions, and work alongside your counterpart in Calvin Klein to develop an offering to full satisfy partner requirements driving Wholesale revenue growth and trusted partnerships.

Additionally, you will coordinate with the Brand & Planning Director to act as a 'voice of the customer' when communicating with EMEA teams, to influence brand strategy and seasonal product assortment to ensure TOMMY HILFIGER retains and expands its brand position.

Key Responsibilities

• Strategic Brand Execution: Execute the strategic direction of the TOMMY HILFIGER / CALVIN KLEIN brand within the Hub, ensuring alignment with EMEA brand guidelines and regional market requirement, influencing key decisions, and driving brand growth through strategic initiatives.
• Brand guardian in market: Advocate for the brand within the local market context.
• Partner Requirements: Regularly capture and report on wholesale partner collection and Merchandizing requirements, ensuring their needs are understood and met.
• Market Insights: Conduct competitive and market analysis to identify local trends, pricing strategies, and consumer behaviour. Provide feedback to EMEA and Hub teams on local market performance and opportunities for assortment or product development.
• Localise Regional Assortment Strategy: Develop and localize the seasonal assortment strategy in alignment with EMEA brand direction and local market trends. Choose the right mix of products per brand, channel, and customer profile.
• Product Launch & Go-to-market Execution: Ensure product launches are aligned with marketing, retail, and digital calendars. Partner with Visual Merchandizing, E-commerce, and Retail teams to ensure proper product storytelling and display.
• Product Strategy Execution: Manage the integration of regional product guidelines and segmentation strategies, ensuring that they are effectively translated into actionable plans for the Hub. Capture and share product feedback from sales managers, to inform the assortment development process.
• Product Campaign Execution: Drive execution of seasonal product campaigns within the Hub context.
• Data-driven Decision Making: Consolidate hub performance data and market feedback to drive actionable insights that influence regional product strategy. Use data to inform decisions that maintain the local brand presence and drive business growth.
• Sales performance & Analysis: Continuously optimize assortments based on data insights. Monitor weekly and monthly sales performance by product/brand/channel.
• Continuous Improvement: Maintain processes that ensure efficiency and synergy across channels, from budget allocation to performance measurement.

About YOU

• Significant experience in merchandising, buying, or category management—ideally in fashion, lifestyle, or consumer goods.
• Experience managing assortments across multiple brands and channels (retail, e-com, wholesale).
• Ability to interpret sales data, forecast trends, and drive data-informed decisions (Excel proficiency is essential; tools like PowerBI, Tableau are a plus).
• Deep understanding of local market dynamics, consumer behaviour, and competitor landscape.
• Solid grasp of margin, pricing, OTB, inventory management, and financial KPIs.
• Ability to maintain and adapt global brand identity while optimizing for local relevance.
• Proven track record of working effectively with global teams, marketing, supply chain, retail, and planning.
• Comfortable presenting to senior stakeholders and aligning diverse teams around a common plan.
• Skilled at handling multiple seasonal timelines, product calendars, and deadlines.
• Bachelor's Degree (or higher) in Business, Fashion Merchandising, Marketing, or a related field; MBA is a plus for senior roles.

About PVH
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH
here
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PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.