Brand Manager

Position Title: Brand Manager Retail Hair UK

Location:  Hybrid - Wimbledon (2 days per week)

Reports to: Head of Marketing Retail Hair UK

Direct Reports:

Scope: UK Retail Hair

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit

THE ROLE

We are looking for a Brand Manager to join the dynamic marketing team working on the Retail Hair (RH) brands. This role involves building ground-breaking campaigns and bringing bold ideas to life. Reporting to the Associate Director of Marketing, you will have full ownership of selected brands within our Retail Hair portfolio in the UK.

To succeed, you'll need to demonstrate a challenger brand mentality, relentlessly drive understanding of the UK consumer and shopper, and make your love for our brands infectious. Your work and commitment will help us achieve our sales, profit, and market share objectives.

KEY RESPONSIBILITIES

To succeed, you'll need to demonstrate a challenger brand mentality, relentlessly drive understanding of the UK consumer and shopper, and make your love for our brands infectious. Your work and commitment will help us achieve our sales, profit, and market share objectives.

1. Brand Strategy and Management

• Set the local vision for your brand initiative, aligned with global strategy and local market requirements.
• Take full ownership of brand projects, including growth-driving recommendations across media planning, in-store activation, and breakthrough digital activation.
• Lead the execution of core brand annual support and NPD launches.
• Collaborate effectively with cross-functional teams—including Sales, Digital, Finance, and Supply—to drive productivity, ensure seamless execution, and meet KPIs.
• Ensure Sales, Supply, and agency teams are set up for success to deliver against sales and profit targets.
• Stay informed on key trends in media, retail media, and the in-store landscape.
• Influence global brand teams to deliver mid- and long-term plans for UK success.
• Contribute to internal meetings, brand reviews, and campaign planning sessions.
• Influence senior stakeholders with clear, compelling recommendations and performance updates.

2. Brand & Asset Development

• Own the creation and adaptation of brand assets across all touchpoints, ensuring consistency and excellence.
• Develop Pencil A mastery, championing agile content creation and optimisation to drive performance.
• Collaborate with the content lead and channel teams to deliver high-impact, channel-relevant assets.

3. Media Planning & ROI Focus

• Lead annual and tactical briefings, aligning with commercial goals and ensuring strong ROI across channels.
• Balance investment across paid, owned, earned, and performance media, optimising for short-term results and long-term brand equity.
• Partner with media and retail media teams to ensure plans are data-driven and responsive.

4. Consumer & Category Insight Partnership

• Work closely with the CCI team to brief and interpret insights for fast, informed decision-making.
• Translate consumer trends and data into actionable strategies and innovation opportunities.

5. Innovation & NPD Leadership

• Drive NPD gate management, ensuring robust processes and timely delivery.
• Lead development of full P&L business cases, collaborating with Category, CCI, SRM, Finance, Supply, and Sales teams.
• Champion consumer-first innovation grounded in insight and market opportunity.

6. Customer Engagement

• Collaborate with Sales and Trade Marketing teams to delight and excite customers, build strategic partnerships, and secure product listings.
• Partner with key customers to activate their digital platforms and drive product trial and conversion.

7. Analysis

• Provide regular analysis and reporting of business performance data (sell-in, sell-out, consumer panel), competitor tracking, and EPOS.
• Recommend actions that drive future brand growth.

8. Digital & Influencer Marketing

• Collaborate with the Comms team to activate influencer, social, and PR strategies.
• Work with the Ecom/Retail media lead to build a digital ecosystem and always-on plans, including NPD/initiative-specific activations.

9. Finance

• Demonstrate mastery of your brands' P&L, identifying opportunities to drive top and bottom line growth.
• Manage the full A&CP budget for your brands, monitoring and communicating spend in line with agreed levels.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

We are looking for a self-motivated individual with energy, enthusiasm, and strong stakeholder management skills. You should have a passion for brand building and beauty—especially hair categories. You thrive on owning projects and driving them forward, ensuring the UK market is recognised for best-in-class execution.

You live and breathe Wella's values: committed, collaborative, creative, connected, and courageous. You excel at storytelling, engaging communication, and gaining cross-functional buy-in.

• Requirements:
• Degree in a related discipline or equivalent.
• Minimum 3 years of marketing experience at ABM/BM level within FMCG—preferably Health & Beauty.
• Working knowledge of digital marketing.
• Strong understanding of brand management in a retail environment.
• Commercial acumen and a proactive attitude.
• Persuasive presentation skills.
• Ability to prioritise and meet deadlines independently.
• Ownership mindset with problem-solving initiative.
• Analytical skills and experience interpreting data.
• Strong relationship-building skills; a true team player.
• Excellent PC skills, especially in Microsoft Excel, Word, and PowerPoint.

WHAT WE OFFER

• 25 days holiday + additional day off for your birthday (not including bank holidays)
• 3 days' personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Program)
• Enhanced maternity, paternity, and adoption leave
• Gym Benefits
• Eye Tests
• WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer

EEO OPPORTUNITIES

The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, colour, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: 

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster