brand manager

BRAND MANAGER

About Psycle

Psycle is a leading boutique fitness brand with six London studios and a vibrant community at its core. We believe movement has the power to transform lives - building stronger bodies, sharper minds and deeper connections. Our five core workouts - Ride, Reformer, Barre, Strength and Yoga - are designed to push physical limits while unlocking energy, resilience

and confidence that carry far beyond the studio. Psycle is where music, motivation and mindset meet to create experiences that leave people better than they were before.

Role Purpose

The Brand Manager is responsible for bringing Psycle's brand strategy to life through high-impact campaigns and content. They are the guardian of brand consistency across all non-social channels, ensuring that every customer touchpoint reflects who we are and why we're different. This role combines creative direction, campaign management and content execution, working cross-functionally with the wider marketing team, operations and instructors to deliver work that excites our community, strengthens our positioning and drives

growth.

Key Responsibilities

• Own the end-to-end delivery of brand campaigns, from idea generation and planning through to execution and measurement.

• Lead the creative direction of brand photo and video shoots, collaborating with

designers, photographers, videographers and the Social Media Manager to produce

content that elevates the brand.

• Write and deliver compelling CRM/email campaigns, with a strong focus on copy and

imagery that bring the Psycle tone of voice to life.

• Manage the production of campaign assets across all non-social channels, including

website landing pages, posters, studio signage and printed collateral.

• Oversee campaign rollouts across CRM, website and in-studio environments,

ensuring a seamless customer experience.

• Partner closely with the Head of Marketing and CMO on strategic brand initiatives,

including studio openings, challenges and product launches.

• Collaborate with the Operations and Front of House teams to ensure in-studio

execution is consistent, impactful and on-brand.

• Support the development and guardianship of Psycle's brand guidelines, ensuring

tone, design and storytelling remain consistent across all touchpoints.

• Contribute ideas and creative thinking to the marketing team, keeping a pulse on

cultural trends, fitness/wellness competitors and wider lifestyle brands to inspire new

approaches.

• Lead post-campaign analysis, reporting on performance, insights and opportunities

for optimisation.

Skills & Experience

• Proven experience in brand, campaign or marketing management with strong

creative execution skills.

• Excellent copywriting ability, with a track record of producing engaging brand content.

• Confident leading and managing photoshoots and video shoots, with strong visual judgement.

• Highly organised and detail-oriented, able to manage multiple projects in a

fast-paced environment.

• Strong creative thinker with an eye for design, aesthetics and storytelling.

• Experience working with CRM platforms, website CMS and print/digital production

processes.

• Strong stakeholder management and collaboration skills; able to work effectively with designers, operations, instructors and senior leadership.

• Commercially aware, with an understanding of how brand activity links to business

goals.

• Passion for fitness, wellness, and lifestyle brands a plus.

About us

We are currently working in our Mortimer Street office Monday to Thursday with Fridays being worked from home, core hours are 9am to 5:30pm.

Benefits:

• A competitive salary
• 25 days holiday, plus bank holidays
• Free unlimited Psycle classes
• Free Psycle At Home Subscription

Our commitment to Diversity and Inclusion

Psycle is an equal opportunity employer. We are passionate about creating an inclusive environment that promotes and values diversity for our employees and community. Our intention is that there will be no hiding place for discrimination of any kind at Psycle.

To apply, please send your CV and a covering letter explaining why you would like the opportunity to join the Psycle team and why you believe you would succeed in this role, to