Head of Sales UK

Head of Sales UK – Prima GroupDo you have the right skills and experience for this role Read on to find out, and make your application.Join to apply for the Head of Sales UK role at Prima GroupAre you looking for a new challenge? Fancy helping us shape the future of motor insurance? Prima could be the place for you. Since 2015, we’ve been using our love of data and tech to rethink motor insurance and bring drivers a great experience at a great price. Our story began in Italy, where we’ve quickly become the number one online motor insurance provider. In fact, we’re trusted by over 4 million drivers. And now we’re expanding to help millions more drivers in the UK and Spain.To help fuel that growth, we need a Head of Sales to join our Management team in the UK and play a crucial role in our ambitious growth plans.Reporting directly to the UK Country Manager, the new Head of Sales will be responsible for the performance of our ancillary products and of our pay‑monthly proposition, as well as manage relationships with our main distribution partners. You’ll combine strategic thinking with highly effective execution to select and implement initiatives to bring the most value to Prima and our customers. You’ll work closely with our UK Head of Pricing & Underwriting, our Product and Technology teams, other functions and key external partners to improve existing products and launch new ones.What You’ll DoDrive Profitable Growth: Take ownership of strategic business KPIs and grow our business profitably, while ensuring an outstanding customer experience. Transform ideas into action at speed with our we make it happen culture.Deliver Impact through Senior Leadership: Establish a critical, influential presence working directly with Prima’s management and key decision‑makers across Business, Finance, Product, and IT Engineering.Maximise Customer Lifetime Value (LTV): Design and execute strategies focused on maximising the LTV of the online customer base.Manage key partners: Leverage and grow relationships with strategic partners (e.g., price comparison websites), securing strong commercial terms and exploring new opportunities.Direct Product Evolution: Identify and define both current and future online product needs, then drive cross‑functional alignment with stakeholders to design, architect, and launch these market‑defining products.What We’re Looking ForP&L and Commercial Leadership: Proven managerial experience with direct P&L responsibility, demonstrating a clear focus on driving profitable growth and commercial performance.Strategic Background: Experience in a top‑tier management consultancy firm or equivalent in‑house strategic role is highly valued, demonstrating world‑class business acumen and structured problem‑solving skills.Cross-Functional Business Acumen: A solid understanding of the strategic and execution "logic" across Pricing & Underwriting, Product, and IT Engineering, enabling effective cross‑functional collaboration and senior‑level decision‑making.Data-Driven and Analytical Mindset: A deeply data‑driven approach to identifying commercial opportunities, diagnosing performance issues and prioritisation of work.Autonomy and Entrepreneurial Drive: The ability to operate with great autonomy, owning complex problems end-to-end, and exhibiting a strong entrepreneurial approach to driving business growth and innovation.Nice to HaveExperience in regulated industries, particularly Finance or Insurance and / or in direct to consumer businessesTrack record of working with Product and Technology teams.Why You’ll Love It HereWe want to make Prima a happy and empowering place to work. So if you decide to join us, you can expect plenty of perks.Work Your Way: Enjoy hybrid working, with a mix of home and office days. Plus, for up to 30 days per year, work from anywhere. Grow with us: We may move fast at Prima, but we move together. Get access to learning resources, mentorship and a growth plan tailored to you. Thrive and perform: Your best work begins when you feel your best. Enjoy private healthcare, gym discounts, wellbeing programs and mental health support.At Prima, we celebrate uniqueness. If you don’t meet every requirement but are passionate about this role, we still want to hear from you. Innovation thrives on diverse perspectives. xpwpeyx Apply now.Prima is proud to be an equal opportunity employer.