Marketing Manager

Opportunity Opportunity to develop and execute integrated marketing strategies for a leading Mental Health Provider Permanent role | Full time WFH & Burnley Location MIND strongly encourages applications from Aboriginal and Torres Strait Islander Peoples, people with a lived experience of mental ill health and recovery, and applicants from all cultures, genders, sexualities, bodies, abilities, spiritualities, ages and backgrounds. About MIND Australia MIND Australia is one of Australia’s largest providers of community-managed psychosocial services, supporting people experiencing mental health and wellbeing challenges to find help, hope and purpose in their lives. Operating for more than 45 years and employing more than 1,300 staff around Australia, MIND is a leading employer of people with lived experience of mental health challenges, recognising their unique ability to connect with and motivate clients and guide recovery. About the role We are seeking an experienced, dynamic and people-focused Marketing Manager to join our Marketing, Communications and Engagement (MCE) team on a permanent full-time basis. With a keen eye for design and the ability to juggle competing priorities, you will bring a balance of strategic thinking and creative flair to this role. Based in Burnley, this leadership role is responsible for developing and executing integrated marketing strategies that increase awareness, brand recognition and engagement with MIND and its subsidiaries. A newly created role in a fast-paced and responsive team, this is a unique opportunity to shape MIND’s marketing stream in-line with a refreshed brand strategy. Working closely with Senior Manager, Marketing, Communications and Engagement you will lead the creation of marketing campaigns that promote MIND’s services, events and fundraising initiatives whilst being responsible for managing the Marketing stream within the Marketing, Communications and Engagement (MCE) team. Covering three dynamic streams, the MCE team drives marketing and communications through promotion, brand management, event delivery, storytelling and digital engagement across social media and website platforms. Key responsibilities Develop and lead proactive and engaging end-to-end marketing strategies to promote services to potential and existing service users, families, carers and referrers. Identify target audiences (service users, referrers, carers and family, donors, community) and develop tailored marketing campaigns to increase awareness, trust and engagement. Contribute to the growth of the organisation’s digital presence, including website, social media, email marketing, and paid advertising. Manage the implementation of a refreshed brand strategy, including organisational roll-out and ensuring staff engagement with and adherence to brand guidelines. Lead and manage a small team responsible for marketing MIND and its subsidiaries. What you’ll bring Tertiary qualifications in Marketing or Communications or other related field as designated by MIND. Experience in marketing in a leadership role. Demonstrated experience in developing and evaluating successful end-to-end marketing strategies. Strong understanding of digital and content marketing, branding, audience insight and engagement. Excellent written and verbal communication skills. Benefits Salary packaging up to $15,899 p.a. allows you to allocate a portion of your pre-tax income to cover living expenses (e.g. rent, mortgage, child care, car leasing expenses etc.) Option to access Meal and Entertainment allowance up to $2,650 p.a. via Salary Packaging. Access to our Employee Assistance Program (EAP), provided by Converge International, for you and your immediate family members. Fitness Passport - Access to our corporate health and fitness program, providing you and family with access to a wide choice of fitness facilities. Hybrid work (choose your days, consistent team collaboration days where possible). Interested? To apply visit Mind Careers - reference number 498738. Online applications must be submitted by 11pm Sunday 14 December 2025. Please contact the people below for more information. Adele Beasley –, Marketing, Communications and Engagement Adele.Beasley@mindaustralia.org.au Siobhan McCann – Senior Manager, Marketing, Communication and Engagement Siobhan.mccann@mindaustralia.org.au We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process. If you require any support or reasonable adjustments to complete your application, please contact us at hr@mindaustralia.org.au Position Description PD Marketing Manager (M&C) 20251124.pdf The successful applicant is required to complete comprehensive reference and background checking prior to employment, including a Working with Children Check and NDIS Workers Screening Check. #J-18808-Ljbffr