Digital Marketing Specialist

2 days ago


Poole, United Kingdom DDC Full time

We’re looking for a confident and proactive Digital Marketing Specialist to take ownership of our day-to-day digital activity. You’ll play a key role in managing paid campaigns, AEO, SEO, CRM (HubSpot), content marketing, and performance reporting—helping us drive lead generation and engagement without over-reliance on external agencies. This is an excellent opportunity for someone with 2–4 years’ experience who is ready to step up, take on more responsibility, and make a measurable impact in a fast‑moving environment. Key Responsibilities PPC & Paid Media Manage and optimise Google Ads campaigns (Search, Display, Retargeting) Run A/B tests on ad copy and landing pages to improve conversion rates Monitor performance and report on ROI, recommending budget adjustments SEO, AEO & Content Marketing Conduct keyword research and optimise website content for improved rankings Strengthen our AEO presence Manage blog planning, creation, and publishing (including coordination with freelancers) Track keyword performance and implement on-page and technical SEO improvements Analyse and maintain technical SEO health, including: 301 redirects and crawlability Sitemap indexing and backlink reviews Country and device split performance Domain‑level access checks and visibility tracking CRM & Data Management Manage lead‑nurturing campaigns and automate customer communications Maintain accurate contact data and ensure campaign‑tracking integrity Reporting & Analytics Monitor digital performance across all channels (Google Analytics, HubSpot, Ads Manager, SEMrush, etc.) Report on KPIs and website health metrics (backlinks, redirects, crawlability) Deliver monthly marketing reports with clear insights and recommendations Skills & Experience 2–4 years’ experience in digital marketing across PPC, SEO, and CRM/email Proficient with Google Ads, Google Analytics (GA4), and HubSpot Strong copywriting and communication skills Analytical mindset with confident Excel/Google Sheets skills Ability to manage multiple campaigns, priorities, and deadlines What We Offer The chance to shape and grow our digital marketing strategy Ongoing training and professional development A friendly, collaborative team environment Company van (with private use available) Company‑issued tools Uniform and full PPE 25 days’ annual leave (increasing with service) Birthday and Christmas voucher rewards Company pension scheme Employee Assistance Programme Seniority level Entry level Employment type Full‑time Job function Marketing and Sales Medical Equipment Manufacturing Get notified about new Digital Marketing Specialist jobs in Poole, England, United Kingdom. #J-18808-Ljbffr



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