Commercial Marketing Manager

Job Description Join to apply for the Commercial Marketing Manager role at GPE. As a FTSE 250 business, we own and manage £2.9 billion of real estate, primarily focusing on commercial property, providing customers a choice of ready‑to‑fit or fully managed workspaces and retail spaces across Central London. Sustainability and customer experience are at the heart of everything we do, always focusing on how we can work in partnership with our customers to meet their ambitions. The Role We are looking for an experienced Marketing Manager with a strong commercial property background. The ideal candidate is commercial, creative, and has a wealth of cross‑channel marketing experience including brand, creative, digital and print. The main aim of the role is to help drive the leasing of GPE’s flexible workspace offering, delivering 360° campaigns for existing and new developments. The Commercial Marketing Manager will help deliver the overarching commercial marketing strategy and work closely with Leasing, Development, Portfolio/Asset teams and the Executive Team. Demonstrable stakeholder management and influencing skills at all levels are required. Key Responsibilities Develop and deliver the commercial marketing plans for existing assets and upcoming flexible development pipeline, leading on all aspects of allocated marketing campaigns. Ensure all activity achieves planned ROI across all marketing touchpoints and remains within budget. Lead on digital marketing initiatives to drive leads, conversions and acquisitions to meet leasing targets. Deliver full 360° marketing plans for each scheme, including brand, creative, digital, events and PR activity. Manage the briefing process for all projects, including stakeholder input. Appoint and manage creative, digital and advertising consultants/agencies across the full marketing mix as needed. Design and publish all collateral (websites, social media, brochures, visuals, etc.). Maintain and update website content and other channels to ensure accuracy. Collaborate with cross‑business functions such as Leasing, Portfolio/Asset, Development and others. Manage budgets for own projects and, where required, oversee other marketing budgets. Support Leasing team on RFP delivery. Contribute to marketing KPI achievement. Provide effective internal communications and marketing reporting. Analyse and report on campaign performance to ensure objectives, KPIs and ROI. Key Competencies & Personal Attributes Confident, driven and dynamic, able to bring people with them. Innovative and creative with a strong focus on delivering results. Analytical – able to analyse data to measure effectiveness and adjust campaigns. Able to keep calm under pressure with strong project management skills. Proactive, determined, inquisitive, enjoys problem solving and generating new ideas. Accountable for budgets with ability to drive ROI. Build effective relationships internally and externally, leveraging networks for GPE benefit. Strong communication and presentation skills, proven ability to influence at all levels. Attention to detail, strong organisational skills. Strong copywriting skills – draft engaging, accurate copy content. Acts as ambassador for the company’s brand. Self‑starter seeking responsibility, open to feedback. Thrives in a deadline‑driven, fast‑paced environment. Commercial and pragmatic, high energy and commitment. Works collegially with colleagues to achieve best outcomes. Continuous improvement focus. Benefits Hybrid working (3 days in office) Competitive remuneration Share incentive plan Annual leave, pension, enhanced parental leave and pay Private medical and dental insurance And many others Equality, Diversity and Inclusion We are committed to diversity and inclusion. Diversity data is voluntary and confidential and is used only to assess the diversity of our applicant pool. It will not influence hiring decisions. As a disability confident employer, we will ensure reasonable adjustments are made during the recruiting process and encourage candidates to confirm any requirements we can reasonably fulfil. Location: London, England, United Kingdom. #J-18808-Ljbffr