Commercial Analytics Manager

OverviewAs the Marketing / Market Access Analytics Staff Manager, you will play a pivotal role in transforming marketing data into strategic insights that drive performance across campaigns, channels, and markets. You will partner closely with regional and country-based marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking and ROI. With strong technical skills and commercial acumen, you will shape data-driven strategies to fuel marketing insights that elevate marketing execution and align it with business goals.What we are looking forA data-driven strategist who brings advanced analytics capabilities to assess marketing effectiveness and inform smarter decisionsA business-oriented advisor who collaborates with marketing and commercial teams to challenge assumptions and optimize impactA technical expert in marketing analytics tools who is proficient in building dashboards, automating reporting, and optimizing insightsAn excellent communicator and self-starter who simplifies complex insights into compelling narratives for marketing and executive stakeholdersResponsibilitiesProvide insights to shape marketing strategy by partnering with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategiesTranslate analytical findings into business cases and action plans aligned with growth goalsChallenge assumptions with evidence-based insights that influence strategic prioritiesDeliver data-driven marketing insights by analyzing and interpreting performance across marketing channels and identifying trends, ROI drivers, and engagement patternsConduct marketing mix modeling and campaign attribution analysis to connect marketing activities with field force impactProvide timely insights and recommendations that optimize spend, messaging, and channel strategyDeliver market access data driven insights by analyzing payer data, reimbursement trends, and healthcare economic information to guide market access strategiesAnalyze payer coverage policies and develop strategic recommendations to improve market accessDevelop dashboards that are visually compelling for leadership to track market access performance metricsConduct competitive marketing analysis and monitor competitors\' market access strategies to assess impact on Insulet\'s positioning and identify opportunities for differentiationOptimize tools and technologies by building and maintaining dashboards and reporting tools to track performance across marketing activitiesLeverage analytics platforms (eg Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insightsIdentify and implement improvements to marketing data infrastructure, tools, and reporting workflowsEducation and ExperienceBachelor’s degree in business, marketing, analytics, engineering, or a related field requiredRelevant experience in a marketing analytics, commercial operations, or strategy roleProven experience in med tech, pharma, or other regulated industries preferredDemonstrated success in leading analytics initiatives and influencing strategic marketing decisionsSkills and CompetenciesExpertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysisAdvanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platformsStrong business acumen and problem-solving skills within commercial and med tech environmentsAbility to synthesize complex data into clear, actionable insights and strategic recommendationsProven experience in building dashboards and automated reports with high attention to detailData-driven communication and influencing skills to energize a commercial team with robust data and insight delivery and influence stakeholders at all levelsCollaborative mindset with a track record of successful cross-functional partnershipsAbility to navigate ambiguity, adapt quickly, and proactively address evolving business needsStrong understanding of marketing operations, tools (CRM, MAPs), and performance frameworksComfortable working in a fast-paced, insights-driven environment with evolving prioritiesLocationInternational - London#LI-KJ1Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on itPlease read our Privacy Notice to learn how Insulet handles your personal information when you apply for a vacancy with us. #J-18808-Ljbffr