Marketing Director

TSG Newcastle Upon Tyne, England, United Kingdom As Marketing Director, you will be a visionary leader responsible for driving the strategic marketing direction of the business. You will drive engagement with our current and future clients, providing senior leadership and direction to a highly skilled team who are focused on the generation of new business leads. Who are we? TSG (Technology Services Group) are a Managed IT Services provider supporting businesses UK wide with their technology solutions. As a Partner we are committed to delivering excellence for our customers alongside investing in our colleagues to provide them with the knowledge and tools required to deliver great results. TSG are one of the few Microsoft Partners in the UK who hold all six Microsoft designations, and one of the only partners who specialise in mid-market. Our commitment to excellence for our customers and employees is backed by our consistent world class NPS score of +80 and our accreditation as a ‘Great Place to Work’ in addition to being placed on the ‘UK’s Best Workplaces in Tech’ list in both 2024 and again in 2025. Our guiding principles of Team TSG, Service Excellence and Shared growth are at the heart of everything we do. Why should I work for TSG? Employee ownership – as a growing business we want to ensure that everybody who contributes towards our success, shares in our success. High performing members of Team TSG are entered into an employee benefits trust (EBT). The EBT is the single largest beneficiary within TSG meaning employees will share the benefits of the proceeds, driving a high performing culture with long term value and mutually beneficial outcomes Our open and honest culture where feedback is taken on-board and acted upon Our social events – annual all expenses paid ‘TSG Festival’ and team building funds Two paid CSR days per annum that you can use to support the community Giving something back – the ‘TSG Foundation’ established in November 2022 has so far donated over £160,000 to support nominated businesses and charities Our responsibility to the environment as we work towards net carbon zero Flexible working opportunities including home working and hybrid options Annual salary benchmarking Excellent progression opportunities, training and support, including recognised qualifications Job responsibilities will include, but are not limited to; Lead and coach the marketing and TSG Academy teams in their roles and support their development both personally and as a team. Lead multi-channel campaigns to generate qualified leads and accelerate pipeline growth. Optimize inbound and outbound marketing efforts using data driven insights. Monitor KPIs and ROI across all marketing initiatives. Oversee SEO/SEM, marketing automation and performance analytics. Ensure consistency across digital platforms, events and partner communications. Analyse industry trends, customer needs and competitor strategies to inform positioning. Translate insights into actionable go-to market plans. Manage the marketing budget effectively, reducing spend on agency resource where appropriate. Refine and enhance the current TSG Customer Academy offering to drive engagement and maximise ROI. Knowledge, Skills & Experience; Strong experience in marketing / commercial / sales environment. Proven track record of crafting value propositions, messaging and positioning. Superior communication and analytical skills. A great touch with tone of voice. An instinctive understanding of what makes Founders/CFOs tick. Proven experience as a strategic marketing leader with a proven track record in commercial or sales is essential. Experience of marketing services and outcomes, not products. Experience of leading a team is essential. A track record of driving SEO performance. Experience/awareness of AI powered SEO. A background in the technology sector is highly. Experience of presenting at board level. 25 days annual leave + public holidays, rising with length of service Employee benefits trust Company bonus scheme Life assurance 4 x Salary Contributory pension scheme at 4% matched Healthcare and cash plan Electric vehicle salary sacrifice scheme Cycle to work scheme Employee assistance programme Paid CSR Days Company sick pay and income protection cover Enhanced Maternity and Paternity pay Discounted gym membership Long service rewards Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries IT Services and IT Consulting If this sounds like the role for you, please apply today to be considered. Referrals increase your chances of interviewing at TSG by 2x #J-18808-Ljbffr