CRM Executive

About Us Pinnacle Pet UK is a Top 5 UK Pet insurer with a clear ambition to be the leading Pet healthcare and insurance services partner in the UK.We are part of the Pinnacle Pet Group (PPG) – a pan European fully integrated pet insurance and health services platform which was set up as a joint venture between JAB Holding Company and BNP Paribas Cardif. PPG’s ambition is to create the leading pet insurance and health services platform globally.Over the last two years, through the success of our partnership strategy, which includes Sainsbury’s Bank, PDSA and Post Office, we’ve doubled the size of our business. We have ambitious growth plans through UK and European partnerships, and own brand and a clear vision for the development of our customer and partner proposition.Not only do we have big ambitions for innovation, customer experience and growth, we also pride ourselves on being a great place to work. We know not everyone works best confined to the four walls of the office, which is why we embrace hybrid working. Our teams come together to collaborate in the office when needed, but we also have the space and the freedom to work from home. We believe people should have the best of both worlds to foster creativity, social connections, shared learning autonomy and productivity. It helps support a good work-life balance, and it’s the way we want to be.We are an equal opportunities employer, committed to eliminating discrimination in the workplace and to promoting equal opportunities for all staff.We are proud of our diversity, which is one of our core strengths. We want all of our people to thrive in an environment where bringing a different perspective is welcomed. We reflect the broad diversity of the customers we serve and we embrace an inclusive working environment.If you want to work as part of a team, building and delivering something exceptional which will make a difference to pet owners and their pets and if you want to have fun in the process, we would love to hear from you.This role will report into the CRM Manager, and will sit in the marketing team who are responsible for delivering highly customer-focused digital marketing initiatives and experiences, and is an excellent opportunity for a junior CRM marketer to work on a variety of acquisition, engagement and loyalty CRM initiatives, including prospect emails, welcome, retention and referral programmes for both in-house brands and partner brands including Sainsbury’s Bank, Argos, The RSPCA, Post Office and more.This is a fixed-term contract for 9 months.Key ResponsibilitiesSupport with developing & improving acquisition & customer retention, engagement and loyaltyPlay a key role in implementing and delivering the CRM strategy and community strategy across all brands. Working across email, letters, sms and onsiteResponsible for creating, building, testing and sending newsletter and trigger based emails and sms.Ensure appropriate planning and management of each campaign, supporting timely, high quality delivery and contentDefine success criteria for each campaign and rigorously analyse the results, suggesting improvements and testing new ideas. Carrying out A/B / multivariate testingHelp with developing and handling the CRM test and learn roadmap to improve retention.Creating copy for customer communications, ensuring brand tone of voice across all customer touch pointsManage the content marketing process and ensuring compliance approvalWorking across multiple business areas for implementation and execution of communicationsTest, track and optimise all emails / sms / campaign activity. Reporting and analysis of campaigns. Working on data segmentation and post-campaign analysisWork with the CRM Manager to optimise communication activity across all brandsDevelop data driven trigger based communications and newsletter communications for the existing customers and prospectsResponsible for collecting customer reviews and sharing feedback within the business to help improve customer experienceAct to deliver good outcomes for retail customers whilst delivering a higher standard of customer care and enabling consumers to make effective decisions in their interestsSuccessful Candidates Will HaveHave a degree level business/marketing qualificationYou will be a self-starterExperience in email marketing and knowledge of CRM systems and databases (desirable)Good knowledge of Google Analytics and an analytical mindsetStrong copywriting and content management skills. Impeccable spelling required.Display excellent written and verbal communication skills to be able to communicate with different stakeholders and partnersExcellent team player and multi-taskerPassionate about customer experience #J-18808-Ljbffr